Meet the SAPinsider Experts

Gain insights and connect with the world’s leading SAPinsider Experts, in the largest and fastest-growing SAP membership group.

Experts

  • Rex Ahlstrom

    As Syniti’s CTO, EVP Innovation & Growth, Rex calls on his 30+ years’ experience in the technology space to help shape the company’s product strategy. Having earned a Masters of Science in Electrical Engineering from John Hopkins University and Bachelor from Drexel University, Rex’s early career involved a number of senior leadership positions inside the…

  • Thilo Berndt
    Expert since 2023

    Thilo is a product manager in the Mobile Experience & Engineering unit of SAP SE and focused on the newly released SAP Mobile Start app. With about 20 years of industry experience in business software, Thilo has a strong focus on mobility and user-experience. Prior to his role as the product manager for SAP Mobile…

  • Narasimha Prasad Bhat
    Expert since 2023

    Narasimha Prasad Bhat is a highly regarded SAP expert, leveraging more than 15 years of experience in SAP IT, coupled with a rich 15-year background in the Oil & Gas business domain. His comprehensive understanding of production planning, procurement, maintenance, and safety, a result of his unique blend of business and IT roles, has made…

  • Joerg Boeke

    Joerg Boeke is an SAP BW / HANA solution architect and senior consultant working with BIAnalyst GmbH & Co.KG, with 24 years experience in SAP BW and 10 years experience in SAP HANA , having worked on it since SAP BW 1.2A and first HANA version until recent versions. He offers significant expertise in the SAP BW / HANA, analytical area, including design, data integration, data visualization, performance optimization, and the cleanup of existing SAP BW as well as HANA systems. He is the author of SAP BW 7.x Reporting – Visualize your data,SAP BI Analysis Office - a Practical Guide, SAP HANA SQL-Script

  • Craig L. Brown, Sr.
    Expert since 2022

    As the Principal of one of a few US based certified SAP ALM Hub Partner and Tricentis TOSCA Certified Implementation Partner, Craig Brown leads the Transformation Architect team at Xceleon. A proven leader and an invaluable resource in Information Technology, government, public, and private entities utilize his management skills and keen ability to identify technology-based value opportunities. His 33-year career started in the United States Army as a highly decorated enlisted soldier who globally managed troops to deliver classified mission-critical communications during both peace and wartime efforts. After his honorable service was complete, he joined the private sector, where he held positions that utilized his vast knowledge in technology, management, and process design & application development. His management skills make him a natural leader when guiding resources from multiple business units, as he incorporates processes across various platforms. As a volunteer, Craig has served with SAP's ASUG Solution Manager Special Interest Group (SIG) as the Solution Manager Community Facilitator, focusing on the SAP Solution Manager influence counsel for nine years. In addition to educating the SAP Community about SAP Solution Manager's latest and greatest features and benefits, he also teaches certified application lifecycle management tools tightly integrated with SAP Solution Manager to facilitate value-driven projects and solutions. Craig is also the ASUG IT Operations Alliance Community's Task Force Lead and an SAP Insider Expert focused on application lifecycle management. SAP chose Craig to speak at the 40TH annual SAP Max Attention Summit in Waldorf, Germany, where he outlined the benefits of deploying a fully integrated ITSM system through Solution Manager and the value it enabled for his employer. Craig Brown is a visionary leader in the IT industry and a proven asset to any organization he serves, leveraging his vast knowledge and expertise to drive success.

  • Noele Crooks

    Noele Crooks is the Director, Business Intelligence & CRM for the San Francisco 49ers, working within the Business Strategy and Analytics department. The Business Strategy & Analytics (BSA) department has a direct hand in developing strategy for almost all departments of the 49ers business, including ticket sales & service, corporate partnerships, community relations, digital & email marketing, retail, concessions, and stadium operations. In her role, Noele oversees the maintenance and expansion of the team’s data environment, the strategic development and execution of the team’s CRM system, developing automated reporting and data visualizations for the organization, as well as the lead on fan feedback initiatives including surveys and HappyOrNot. Specifically on game day, she runs the Executive Huddle powered by SAP, which is a real-time SAP Analytics Cloud data center in a suite used for 49ers games. The Executive Huddle’s interactive dashboards provide real-time updates on event-day metrics for parking, ticketing, concessions, retail, and fan feedback. Prior to joining the 49ers in 2018, Noele worked for the Atlanta Hawks for six seasons working primarily in CRM and business analytics.

  • Darriel Dawne
    Expert since 2023

    Award-winning executive and speaker with deep experience in digital transformations, operational excellence and building engagement. Known for simplifying the hard stuff on high-profile, business critical missions. A collaborative, service-oriented leader with a proven track record of taking strategy to execution. Passionate about making sustainability solutions accessible.

  • Vijay Garg

    Key Architect and Core Team member of team behind SAP CRM products in SAP Labs. Led the initiatives to build Mobile Application Studio, Application Repository Services and related tools for SAP CRM. Provided consulting for various SAP CRM initiatives as Platinum consultant of SAP America. Primary focus, SAP CRM integration with SAP ECC, SAP BW and Non-SAP systems. Chief Architect and Co-Founder of The Principal Consulting. Since 2004, leading various initiatives in SAP CX space, Mobile solutions and Analytics solutions. Recently, the primary focus is around SAP S4 enablement, SAP Master Data Governance, SAP Business Technology Platform (BTP) and Integrating SAP systems with DataBricks and Snowflake.

  • Prathyusha Garimella

    Prathyusha is a seasoned SAP EIM Portfolio Expert working at SAP America, Inc. with a passion for pushing the boundaries of what’s possible. She holds a track record of driving transformative solutions and optimizing technology landscapes and her extensive experience spans across various industries, helping organizations unlock value and achieve operational excellence. Following are some…

  • Shashidhar Garimella

    Shashidhar Garimella is an accomplished Principal Architect at SAP America Inc., known for his exceptional skills and expertise in the field of Enterprise Software Solutions. With a career spanning over a decade, Shashidhar has made significant contributions to the areas of SAP Analytics (BW, BW/4, DWC), Enterprise Information Management (EIM)- DI, SLT, SDI, Financial Planning(BPC,…