May 4, 2026
•2 minute read
SAP Digital Integration Hub
The Digital Integration Hub (DIH) is one of the most consequential architectural shifts in SAP integration strategy. By inserting a high-performance, low-latency data store between back-end systems of record and front-end API services, a DIH decouples the systems driving revenue and operations from the load of continuous digital queries. SAP Business Technology Platform (BTP) serves as the foundation for implementing a DIH, combining SAP Integration Suite, SAP HANA, and API management to deliver real-time data at scale without overwhelming core SAP systems.
What Is SAP Digital Integration Hub?
SAP Digital Integration Hub is an architectural pattern built on SAP BTP that aggregates data from multiple back-end systems of record, including SAP S/4HANA, SAP ERP, and third-party applications, into a centralized, high-performance data store. That store is synchronized using event-based, request-based, and batch integration patterns. Front-end API services query the hub rather than back-end systems directly, reducing load, enabling near-real-time responsiveness, and improving architectural agility. SAP Integration Suite provides the API management, integration flows, and event-driven capabilities that power the DIH architecture.
The Digital Integration Hub (DIH) is one of the most consequential architectural shifts in SAP integration strategy. By inserting a high-performance, low-latency data store between back-end systems of record and front-end API services, a DIH decouples the systems driving revenue and operations from the load of continuous digital queries. SAP Business Technology Platform (BTP) serves as the foundation for implementing a DIH, combining SAP Integration Suite, SAP HANA, and API management to deliver real-time data at scale without overwhelming core SAP systems.
What Is SAP Digital Integration Hub?
SAP Digital Integration Hub is an architectural pattern built on SAP BTP that aggregates data from multiple back-end systems of record, including SAP S/4HANA, SAP ERP, and third-party applications, into a centralized, high-performance data store. That store is synchronized using event-based, request-based, and batch integration patterns. Front-end API services query the hub rather than back-end systems directly, reducing load, enabling near-real-time responsiveness, and improving architectural agility. SAP Integration Suite provides the API management, integration flows, and event-driven capabilities that power the DIH architecture.
What Use Cases Are Referenced?
San Francisco 49ers Build Real-Time Executive Command Hub on SAP
The San Francisco 49ers built an Executive Huddle cockpit at Levi’s Stadium using SAP Cloud Platform Integration Suite and SAP Analytics Cloud to aggregate real-time data from multiple sources. Executives texted operational instructions to staff based on live data. SAPinsider reported the SAP Innovation Award-winning project delivered in six months.
Centrica Cuts Query Response Time from 1.8 Seconds to Under 200 Milliseconds
British energy company Centrica deployed a DIH on SAP Cloud Platform with SAP HANA, cutting query response times from 1.8 seconds to under 200 milliseconds. SAPinsider reported that the company handles 5 to 7 million API calls daily and raised its Net Promoter Score by 5 points among digital customers.
Harrods Delivers New Integration Infrastructure in Three Months
Harrods replaced a fragile, single-middleware integration environment with a cloud-based DIH using SAP Cloud Platform Integration Suite. A lean team of four delivered more than 100 integration flows to production in three months. SAPinsider reported the department store now processes 3 million transactions per week through its digital channel.
Endress+Hauser Runs 43 Million Euros in Annual No-Touch B2B Transactions
Industrial instrumentation firm Endress+Hauser built a Business Data and Integration Hub on SAP Cloud Platform Integration Suite and SAP HANA, connecting 130 strategic customers for automated ordering. SAPinsider reported that roughly 43 million euros per year flow through no-touch B2B transactions, with orders landing directly at production centers without human interaction.
Shell Aviation Saves 13.3 Hours Per Airport Daily with SAP DIH-Powered SkyPad
Shell Aviation built the SkyPad mobile app on SAP Cloud Platform Integration Suite to digitize aircraft refueling operations, integrating airlines, flight schedules, tank farm management, and multi-fuel providers in real time. SAPinsider reported that SkyPad reduced refueling transaction times by approximately 13.3 hours per day per airport.
What SAPinsider Research Supports This Topic?
Enterprise Integration for SAP 2025
Only 18% of respondents have all systems fully integrated with real-time data flow, while 64% are implementing integration strategies across cloud, on-premise, and non-SAP systems, per SAPinsider research conducted May through August 2025. That gap is precisely where a Digital Integration Hub architecture delivers measurable gains in performance and agility.
SAP BTP Data, Integration, and Application Development 2025
Integration is the primary service 80% of respondents use within SAP BTP, according to SAPinsider research of 151 community members. Two-thirds said AI capabilities in application development tools are important or very important — reinforcing demand for the intelligent, API-driven architecture a DIH enables.
Technology Leaders’ Strategic Agenda for 2026
Increasing operational efficiency and reducing costs was identified by 70% of respondents as their top priority for 2026, per SAPinsider benchmark research. Foundational investments in SAP BTP are outpacing direct AI spending, reflecting a growing commitment to the integration infrastructure that powers DIH deployments.
Breaking the HCI Bottleneck for SAP Architecture With the Nutanix-NetApp AllianceThe new Nutanix and NetApp integration eliminates the structural compromises of traditional HCI, allowing SAP enterprise architects to independently scale SAP HANA compute and storage while enhancing hybrid cloud resilience.
Accelerated Innovation with SAP Integration SuiteThe SAP Business Technology Platform (SAP BTP) enables companies to efficiently integrate applications and processes across diverse environments through its Integration Suite, facilitating real-time information sharing, operational efficiency, and streamlined collaboration to drive innovation and business growth.
Jan 3, 2025
•2 minute read
How a Digital Integration Hub Is a Business Game-Changer in the Experience EconomyEvery SAP customer is concerned with ways to safeguard and optimize their many different sources of revenue. When rapidly evolving business environments are thrown into the mix, how can these organizations stay best informed to know that all the systems contributing to the revenue stream are communicating and integrating data properly? SAP recommends companies consider a Digital Integration Hub to deliver excellence at scale and tangible business value. Read this article and hear how the following SAP customers, among others, are following this advice to great success:
-- Learn how the San Francisco 49ers organization used SAP Cloud Platform Integration Suite and SAP Analytics Cloud to integrate data in real time from several cloud-based and on-premise sources and present an integrated view to decision makers via an Executive Huddle cockpit.
-- Discover how Endress+Hauser used SAP Data Intelligence to evolve from maintaining data siloes to following an approach centered on data thinking.
-- Understand how Centrica plc, which supplies electricity and natural gas to millions of customers, used SAP Cloud Platform to provide digital access to customers to improve service, lighten the load on call center staff, and increase customer satisfaction.
Jun 30, 2020
•12 minute read
Discover the Digital Assistant for the Enterprise
The concept of a conversational user interface (UI) is well established in the consumer world, with Alexa and Siri being the most well-known examples of intelligent digital assistants that can recognize voice commands to complete useful tasks such as scheduling a meeting, turning up the thermostat, or playing music. But what is the potential impact of a digital assistant in the enterprise? For SAP, the answer to that question depends in large part on the reception of SAP CoPilot, a digital assistant for the enterprise that will be part of SAP Fiori launchpad as an optional component of SAP Fiori 2.0.
To find out more about SAP CoPilot, SAPinsider recently caught up with SAP’s Maricel Cabahug, Senior Vice President, Global Head of Design, User Experience and SAP Fiori Product Management, for this exclusive Q&A on SAP’s plans and strategy for rolling out SAP CoPilot.
Apr 20, 2017
•8 minute read
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