SAP CRM
Filter By
Browse By
- SAP Analytics and AI
- SAP Application Development and Integration
- All SAP Application Development and Integration
- SAP ABAP
- SAP ABAP Development Tools
- SAP ABAP Test Cockpit
- SAP API Management
- SAP BAPI
- SAP Basis
- SAP BRF
- SAP Business Application Studio
- SAP CMS
- SAP Design Studio
- SAP Development Tools
- SAP DevOps
- SAP EAI
- SAP EDI
- SAP Extension Suite
- SAP Fiori
- SAP Fiori Elements
- SAP Integration Suite
- SAP Low Code Application Development
- SAP Low Code Automation
- SAP Netweaver
- SAP Release Management
- SAP UI5
- SAP Web Application Server
- SAP Web IDE
- SAP Business Process Management
- SAP Center of Excellence
- SAP CIO
- SAP Customer Experience
- SAP Data and Data Management
- All SAP Data and Data Management
- SAP BW
- SAP BW/4HANA
- SAP Crystal Reporting
- SAP Data Archiving
- SAP Data Center
- SAP Data Governance
- SAP Data Integration
- SAP Data Migration
- SAP Data Quality
- SAP Data Services
- SAP Data Strategy
- SAP Data Visualization
- SAP Data Warehouse Cloud
- SAP DMS
- SAP Document Control
- SAP EIM
- SAP ETL
- SAP ETL Tools
- SAP HANA
- SAP HANA Administration
- SAP HANA Deployment Infrastructure
- SAP HANA Studio
- SAP Master Data
- SAP Master Data Governance
- SAP MDM
- SAP Enterprise Architect
- SAP Enterprise Asset Management
- SAP ERP
- SAP Finance
- All SAP Finance
- SAP Accounting
- SAP AR AP
- SAP Asset Accounting
- SAP Billing Systems
- SAP BPC
- SAP BRIM
- SAP Cash Management
- SAP Central Finance
- SAP Controlling
- SAP COPA
- SAP Cost Center Accounting
- SAP e-invoicing
- SAP FICO
- SAP Finance Automation
- SAP Financial Closing Cockpit
- SAP Financial Consolidation
- SAP Financial Planning
- SAP FX Risk
- SAP General Ledger
- SAP Global Tax Management
- SAP Hyperion
- SAP Order to Cash
- SAP Payment Processing
- SAP Profitability Analysis
- SAP Rebate Management
- SAP S/4HANA Finance
- SAP Universal Journal
- SAP Governance Risk and Compliance
- SAP Human Capital Management
- SAP Intelligent Technologies
- SAP Platform and Technology
- All SAP Platform and Technology
- SAP Business Technology Platform
- SAP Cloud Connector
- SAP Cloud Integration Platform
- SAP Cloud Migration
- SAP Cloud Platform
- SAP Cloud Providers
- SAP Cloud Strategy
- SAP Container Platform
- SAP Digital Asset Management
- SAP Digital Integration Hub
- SAP Digital Signature
- SAP HANA Enterprise Cloud
- SAP HEC
- SAP Hyperscalers
- SAP Infrastructure
- SAP Messaging
- SAP Smart Forms
- SAP Quality and Testing
- SAP Security
- SAP Spend Management
- SAP Supply Chain Management
- All SAP Supply Chain Management
- SAP APO
- SAP Asset Management
- SAP Business Network
- SAP Digital Manufacturing Cloud
- SAP Digital Twin
- SAP EWM
- SAP IBP
- SAP Inventory Management
- SAP Label Printing
- SAP Logistics
- SAP Manufacturing
- SAP Manufacturing Automation
- SAP MES
- SAP MII
- SAP MM
- SAP MRO
- SAP MRP
- SAP Order Management
- SAP Plant Maintenance
- SAP PLM
- SAP Production Planning
- SAP S&OP
- SAP SD
- SAP SPM
- SAP Supply Chain Planning
- SAP Track and Trace
- SAP Transportation Management
- SAP System Administration
What is Customer Relationship Management?
Customer relationship management (CRM) includes the practices and strategies that companies utilize throughout the customer lifecycle. Companies interact with customers in a variety of ways — sales, marketing, and customer service — with the intent to retain the relationship and increase sales growth opportunities.
Technology plays a critical role in CRM initiatives. Insights from data and analytics provide a myriad of opportunities to enhance customer relationships.
Key benefits of CRM systems include:
- Improved customer experience
- Increased customer retention
- Higher sales revenue
- Greater process efficiency
Key Considerations for SAPinsiders
What is Customer Relationship Management?
Customer relationship management (CRM) includes the practices and strategies that companies utilize throughout the customer lifecycle. Companies interact with customers in a variety of ways — sales, marketing, and customer service — with the intent to retain the relationship and increase sales growth opportunities.
Technology plays a critical role in CRM initiatives. Insights from data and analytics provide a myriad of opportunities to enhance customer relationships.
Key benefits of CRM systems include:
- Improved customer experience
- Increased customer retention
- Higher sales revenue
- Greater process efficiency
Key Considerations for SAPinsiders
- Ensure your SAP CRM system has clean data and is updated. When sales opportunities arise, they are entered into SAP CRM, initiating the beginning of the sales cycle phase. Customers may be at different phases, such as learning about the company’s products or in the decision-making phase of selecting a vendor.
John Burton, Director of Product Management at SAP, and William Pritchett from Dow Corning Corporation, share their insights about SAP CRM sales stages and keeping records updated. “The value in the Sales Stage field is used to indicate the current phase in the buying cycle. This field can also be used to indicate automatic closure of opportunities that have not been updated within a specified period,” they write. Read the full article to learn how to keep SAP CRM opportunities clean.
- Integrate SAP CRM and SAP ERP projects successfully to assure data synchronization. When replicating data between SAP CRM and SAP ERP, there are several critical decisions and enhancements required to ensure optimal system performance post integration. Don’t underestimate time-tested techniques and strategies that lead to seamless integration.
Allen Roholt, SAP Consultant at ECENTA, answers questions about how to apply these proven techniques that drive enhanced user experience. Such user experience “encompasses comprehensive visibility into the data they interact with, as well as seamless transference of data between systems, allowing for sales and services processes to flow uninterrupted.” HYPERLINK “https://sapinsider.org/optimizing-sap-crm-and-sap-erp-integration-qa-on-improving-data-transfer-user-experience-and-customer-service/”Read the full article to learn more about customer engagement and commerce integration projects. the full article to learn more about customer engagement and commerce integration projects.
- Leverage the sales features that exist within SAP CRM. Adapting the standard sales functionality of SAP CRM could lead to missed opportunities that support the specific needs of key accounts.
Dr. Ahmed Hezzah, Senior Manager at Accenture, provides his insights on implementing a key account management solution for a global organization that leverages the sales features already available in SAP CRM. He answers “marketing and sales questions on implementing effective campaign execution and lead generation processes across marketing and sales within SAP CRM to identify and close more sales opportunities, enhance key account processes, and support lead qualification and routing processes.” Readthe full article to glean Dr. Hezzah’s strategies.
22 results
-
- SAP CRM
- Premium
How to Handle SAP CRM Migrations
Reading time: 7 mins
Do you have SAP ECC and SAP CRM 7? Are these two complimentary systems critical to your organization? What is your plan to update both ECC and CRM 7 by 2027? If you have both ECC and CRM7, you may be in the Utilities, Automotive or High-Tech vertical. Public Sector and IT and Professional Services…
-
DataXstream Partners with Pearl Group for Transforming Sales Process Management
Reading time: 1 mins
DataXstream has partnered with Pearl Group, one of the Nordic region’s leading providers of ERP, Insight, Cloud Services and advanced marketing and e-commerce solutions. The partnership is set to support organizations in modernizing and streamlining their sales process management across sales channels with DataXstream’s application, OMS+. In accordance with SAP’s digital transformation roadmap, both DataXstream…
-
King Arthur Baking Company Enhances its Omnichannel Strategy with DataXstreams’s OMS+
Reading time: 2 mins
King Arthur Baking Company, a 100% employee-owned ESOP and omnichannel seller of baking goods, has purchased DataXstream’s OMS+ solution to enable expansion into new markets and diversify their sales channels. DataXstream, an SAP solution specialist, primarily focuses on sales and distribution order management. Their product, OMS+, is an SAP-endorsed application that is engineered to support…
-
-
Commit to a GREATER Customer Experience
Reading time: 10 mins
For all the talk about the importance of a great customer experience (CX), many companies are struggling to provide it. Only 26% of respondents to a survey conducted by SAPinsider said they are currently investing in CX initiatives and could confidently say that their organization has a dedicated CX budget. This lack of commitment proves…
-
- SAP CRM
- Premium
Elevating Customer Experience with SAP C/4HANA for Consumer Goods and Retail
Reading time: 12 mins
The explosion of digital technologies and the new possibilities they have created has dramatically reshaped customer behaviors and expectations, and the pace of change is only increasing. Customer interactions are evolving rapidly, the number of communication channels has exploded, and customers expect to engage across them seamlessly. As today’s customers segment themselves into tribes that…
-
Why Today’s Economy Demands a New Mindset
Reading time: 6 mins
As companies are starting to look at how to connect operational data (O-data) with experience data (X-data), they are realizing that, in today’s economy, it is more important than ever. And they are also realizing that creating value through improved experiences for both customers and employees takes more than just technology. It requires a fundamental…
-
Launching Platforms for Personalized, Behavioral, Customer-Centric Engagement in Banking and Insurance
Reading time: 9 mins
Learn how Discovery Group recently partnered with SAP to extend its offerings to provide personalized, behavioral, customer-centric engagement, journeys, and outcomes for its members. On the insurance side of the business, Discovery Health created a unique program to incentivize healthy behavior through its Vitality brand, rewarding members for their healthy living choices. On the banking…
-
-
Adapting for Success in the Outcome Economy
Reading time: 6 mins
The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
-
7 Tips for a Successful CRM or CXM Initiative
Reading time: 8 mins
The older your company is, the tougher your CRM or CXM project might be – but it doesn’t have to be that way. If you are like most older organizations, you have all kinds of “home-grown” ways of doing things. You’ve cobbled together a patchwork of data sources and reports. You’ve customized things over the…
-
- SAP CRM
- Premium
Customer Engagement & Commerce: Case study: Lessons learned from a global SAP CRM Interaction Center and resource planning application implementation at Applied Materials
Reading time: 1 mins
Learn how Applied Materials implemented SAP CRM Interaction Center and resource planning application (RPA) globally and rolled out a mobile app to dispatch 3,000 customer engineers internationally to create, track, and accept service orders. Click this link to view the slides from this session — CEC2017_vanOpdorp_Casestudylessonslearnedfromaglobal. Peter van Opdorp If you have comments about this...…
Featured Insiders
-
Saurabh Kabra
Henkel AG & Co. KGaA, Senior CRM Developer
-
Joerg Boeke
SAP BW / HANA Solution Architect, Manging PArtner BIAnalyst Gmbh & Co. KG
-
Eran Kriegshauser
SAP DevOps Architect & Client Director, Basis Technologies
Become a Member
Unlimited access to thousands of resources for SAP-specific expertise that can only be found here.
Become a Partner
Access exclusive SAP insights, expert marketing strategies, and high-value services including research reports, webinars, and buyers' guides, all designed to boost your campaign ROI by up to 50% within the SAP ecosystem.
Upcoming Events
Related Vendors
Your request has been successfully sent