SAP Hybris


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What Is SAP Hybris?

Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.

What Is SAP Hybris?

Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.

How Companies Utilized SAP Hybris

A majority of companies using SAP Hybris were retailers that wanted access to both business-to-business and business-to-consumer commerce reach. What made SAP Hybris an attractive solution was its customization and scalability capabilities. Companies could customize the solution to best suit their business models. Regardless of size, companies could scale the solution and expand their omnichannel offerings as their business grew. Because SAP Hybris was part of the SAP family of solutions, it integrated seamlessly with other SAP applications that could support a company’s operational needs.

Key Considerations for SAPinsiders

  • The Disruptive Dynamics of Customer Engagement. In this article, learn how companies created individualized customer experiences with SAP Hybris. In today’s marketplace, it’s customer experience that differentiates a company from its competitors. According to the article, “Above all, SAP Hybris lets you run an agile, consumer-centric business. In this case, agility is not some fancy business metaphor: It’s real. The digital economy is driven as much by changing customer expectations and demands as it is by products or services. You cannot just get something right once and then sit back. You need a business model that evolves and keeps customers’ attention by continually getting things right in new ways.”
  • Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation. In this case study, National Vision shares the outcome of its holistic implementation of SAP Hybris commerce and SAP Hybris marketing modules. According to Hillary Bliss, Director of CRM & Marketing Analytics, data is critical to the success of every organization, and National Vision is no different. On the marketing side, accuracy is key to ensuring that campaigns are deliverable and accurately personalized. “A huge portion of our effort was dedicated to ensuring the data loaded into the cloud platforms was accurate; further work was done to define and establish data transfer protocols to ensure that data in the cloud and source systems was kept clean, which application should overwrite the other when there is a disagreement, etc.,” she said.

20 results

  1. Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation

    Reading time: 6 mins

    In 2017, Hillary Bliss, Director of CRM & Marketing Analytics at National Vision, told SAPinsider audiences about her company’s experiences implementing SAP Hybris Commerce and SAP Hybris Marketing during the Customer Engagement & Commerce conference. Bliss described challenges the company faced pre-implementation with its home-grown web platform shared between brands, such as difficulty integrating with…
  2. Customer Engagement & Commerce: Case study: 5 ways an SAP Hybris Commerce and SAP Hybris Marketing implementation improved customer service at National Vision

    Reading time: 1 min

    Learn how National Vision is enhancing customer experience online and offline through improved e-commerce and marketing systems. Click this link to view the slides from this session — CEC2017_Bliss_Casestudy5waysansap.     Hillary Bliss If you have comments about this article or publication, or would like to submit an article idea, please contact the editor…. This...…
  3. Customer Engagement & Commerce: Case study: Accelerating the sales cycle — How Summit Electric Supply improved collaboration with SAP Hybris Cloud for Customer

    Reading time: 1 min

    Hear how Summit Electric Supply replaced its existing SAP CRM on-premise solution with SAP Hybris Cloud for Customer to vastly improve customer visibility for its inside sales and credit service teams. Click this link to view the slides from this session — CEC2017_Burianek_Casestudyacceleratingthesales.   Mike Burianek If you have comments about this article or publication,…...…
  4. Customer Engagement & Commerce: Case study: Delivering intelligent on-the-spot value to customers — How Sloan Valve simplified its business processes with SAP Hybris and SAP CRM on-premise

    Reading time: 1 min

    Explore how Sloan Valve became more mobile and drastically improved its prospecting and lead generation from various sources by leveraging a combination of SAP solutions including SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, and SAP CRM on-premise. Click this link to view the slides from this session — CEC2017_Coleman_Casestudydeliveringintelligent.   Tom Coleman…...…
  5. Customer Engagement & Commerce: Case study: How Cintas increased order volume by providing a total digital experience to its customers

    Reading time: 1 min

    Discover how Cintas Corporation leveraged SAP Hybris Commerce to deliver a simple, seamless, and smart experience to its customers together with SAP CRM on-premise powered by SAP HANA and SAP ERP. Click this link to view the slides from this session — CEC2017_Hough_Casestudyhowcintasincreased.   Matt Hough If you have comments about this article or publication, or…...…
  6. Customer Engagement & Commerce: Case study: How Sealed Air went beyond CRM with its commercial strategy and increased transparency and efficiency in sales and service

    Reading time: 1 min

    Join Sealed Air Corporation as it shares its commercial strategy journey with integrated SAP Hybris Cloud for Customer and SAP Hybris Commerce. Click this link to view the slides from this session — CEC2017_Kandasami_Casestudyhowsealedair.   Naveen Kandasami If you have comments about this article or publication, or would like to submit an article idea, please…...…
  7. Customer Engagement & Commerce: Learn how Nature’s Way achieved organizational efficiencies in sales and service with SAP Hybris Cloud for Customer

    Reading time: 1 min

    Learn how Nature’s Way implemented SAP Hybris Cloud for Customer as its first step in eliminating a siloed working environment within its organization. Click this link to view the slides from this session — CEC2017_Reisenauer_Casestudylearnhownatures. Sandy Reisenauer If you have comments about this article or publication, or would like to submit an article idea, please…...…
  8. Going Under the Hood of SAP C/4HANA

    Reading time: 5 mins

    When it comes to companies implementing CRM platforms — it’s hard to talk about SAP C/4HANA without talking about Salesforce. Salesforce has long been an industry leader when it comes to sales force automation (SFA). SAP, however, claims that it takes a broader, customer-focused approach with its customer experience solution suite. While Salesforce can be…
  9. Businesses Need to Do Three Things in 2018: SAPPHIRE NOW Makes It Happen

    Reading time: 2 mins

    In my world, it’s not too early to start thinking about SAPPHIRE NOW in 2018, which I’ll cover onsite this year June 5-7 in Orlando, Florida. One of my first steps was to catch up with Chakib Bouhdary, Global Digital Transformation Officer at SAP. Bouhdary is a busy guy, traveling worldwide to talk with SAP customers…
  10. Live from SAPinsider Studio: Anthony Leaper on SAP Jam Communities

    Anthony Leaper, Senior Vice President, Enterprise Collaboration, SAP, visits SAPinsider Studio at the 2017 SAPinsider CEC conference to discuss SAP Jam Communities, edition for SAP Hybris Commerce. Topics of this discussion include: How SAP Jam Communities helps to accelerate the customer buying journey with highly contextual engagement SAP Jam Communities attributes that help create a…...…
  11. Live from SAPinsider Studio: Beyond CRM with SAP Hybris

    Seema Thomas, Vice President, SAP Hybris, and Seth Ulinski, Senior Analyst, Technology Business Research, Inc., join SAPinsider Studio at the 2017 Customer Engagement and Commerce event to discuss SAP’s Customer Engagement & Commerce portfolio and strategy. Topics of this discussion include: The importance of providing customers with access to relevant information across all devices with…...…
  12. Sloan Valve Opens Floodgate to Improved Customer Experience

    Reading time: 6 mins

    As producers of motion-sensing restroom appliances and other commercial plumbing products, Sloan Valve makes life more efficient for people who visit restrooms in restaurants, airports, and other public spaces. But its own sales processes needed an improvement in efficiency. Salespeople had been performing their work manually — relying on handwritten notecards to keep track of…
  13. Nature’s Way Reenergizes and Empowers Sales and Service to Better Serve Customers

    Reading time: 8 mins

    When Nature’s Way, a global multi-branded marketer, developer, and manufacturer of premium dietary supplements and homeopathics, realized that it had outgrown its homegrown customer relationship management application, it began the search for a solution befitting a best-in-class global consumer packaged goods company that would give field sales and customer service representatives access to the data…
  14. Cintas Finds a Fresh Approach in the Cloud

    Reading time: 7 mins

    Learn how Cintas -- the facilities services and uniform company that services nearly one million customers throughout North America -- consolidated its segmented landscape onto SAP ERP in a private managed cloud and implemented SAP Hybris Commerce and SAP Hybris Cloud for Customer. See how the business unified its platforms for billing, service orders, and…
  15. 7 Principles for a Successful SAP Hybris Cloud for Customer Implementation

    Reading time: 3 mins

    Organizations look to SAP Hybris Cloud for Customer and to similar cloud solutions to cut costs, simplify infrastructure, achieve better scalability, and more. Everywhere you turn in the enterprise IT space, experts are extolling the virtues of adopting cloud solutions. Yet despite these virtues, not every cloud implementation is a success. In a survey conducted…
  16. Total Retail: Reshaping Your Operating Model to Respond to the Needs of Connected Consumers

    Reading time: 6 mins

    In the retail industry, it is important to be agile enough to meet the ever-changing demands of your customers or risk losing them to your competitors. With the rise of the digital age and the 24/7 demands of consumers, companies must completely renovate their operating models to keep up with the pack. Read this article…
  17. Live from SAPinsider Studio: O.C. Tanner Rejuvenates its SAP Environment to Keep Up with Customer Needs

    Ethan Kennelly, Director of Enterprise Architecture and Program Management at O.C. Tanner, joins SAPinsider Studio at the SAPinsider SCM-CRM event to discuss how O.C. Tanner’s implementations of SAP Hybris, SAP Configure Price Quote, and SAP S/4HANA helped it to keep up with rapidly changing customer needs. This is an edited transcript of the discussion: Natalie…...…
  18. The Disruptive Dynamics of Customer Engagement

    Reading time: 8 mins

    Customer engagement has always been a challenge. In the digital economy, when customers have a wide range of engaging options before them, it’s even more difficult. Companies use a variety of methods to try to engage their customers on different social media platforms or web apps, but truly successful customer engagement needs to be a…
  19. Blending Commerce and Community

    Reading time: 5 mins

    Studies have shown that the majority of a customer’s buying journey occurs prior to engaging with an actual vendor. Tech-savvy customers are now turning to online communities to research products before purchasing them to ensure they have found the right match. Learn how SAP Jam Communities for SAP Hybris provides the platform for companies to…
  20. Drive Revenue with a Community Built for Commerce

    Reading time: 7 mins

    Consider this familiar scenario: A consumer needs to purchase an item, but before doing so, wants to conduct proper research. This leads him or her to an external website to read reviews and related questions about the product. But what if an ecommerce site could integrate a community-style online experience directly into the website? Hear…