SAP Hybris


What Is SAP Hybris?

Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.

What Is SAP Hybris?

Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.

How Companies Utilized SAP Hybris

A majority of companies using SAP Hybris were retailers that wanted access to both business-to-business and business-to-consumer commerce reach. What made SAP Hybris an attractive solution was its customization and scalability capabilities. Companies could customize the solution to best suit their business models. Regardless of size, companies could scale the solution and expand their omnichannel offerings as their business grew. Because SAP Hybris was part of the SAP family of solutions, it integrated seamlessly with other SAP applications that could support a company’s operational needs.

Key Considerations for SAPinsiders

  • The Disruptive Dynamics of Customer Engagement. In this article, learn how companies created individualized customer experiences with SAP Hybris. In today’s marketplace, it’s customer experience that differentiates a company from its competitors. According to the article, “Above all, SAP Hybris lets you run an agile, consumer-centric business. In this case, agility is not some fancy business metaphor: It’s real. The digital economy is driven as much by changing customer expectations and demands as it is by products or services. You cannot just get something right once and then sit back. You need a business model that evolves and keeps customers’ attention by continually getting things right in new ways.”
  • Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation. In this case study, National Vision shares the outcome of its holistic implementation of SAP Hybris commerce and SAP Hybris marketing modules. According to Hillary Bliss, Director of CRM & Marketing Analytics, data is critical to the success of every organization, and National Vision is no different. On the marketing side, accuracy is key to ensuring that campaigns are deliverable and accurately personalized. “A huge portion of our effort was dedicated to ensuring the data loaded into the cloud platforms was accurate; further work was done to define and establish data transfer protocols to ensure that data in the cloud and source systems was kept clean, which application should overwrite the other when there is a disagreement, etc.,” she said.

20 results

  1. Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation

    Reading time: 6 mins

    In 2017, Hillary Bliss, Director of CRM & Marketing Analytics at National Vision, told SAPinsider audiences about her company’s experiences implementing SAP Hybris Commerce and SAP Hybris Marketing during the Customer Engagement & Commerce conference. Bliss described challenges the company faced pre-implementation with its home-grown web platform shared between brands, such as difficulty integrating with…
  2. Customer Engagement & Commerce: Case study: 5 ways an SAP Hybris Commerce and SAP Hybris Marketing implementation improved customer service at National Vision

    Reading time: 1 min

    Learn how National Vision is enhancing customer experience online and offline through improved e-commerce and marketing systems. Click this link to view the slides from this session — CEC2017_Bliss_Casestudy5waysansap.     Hillary Bliss If you have comments about this article or publication, or would like to submit an article idea, please contact the editor…. This...…
  3. Customer Engagement & Commerce: Case study: Accelerating the sales cycle — How Summit Electric Supply improved collaboration with SAP Hybris Cloud for Customer

    Reading time: 1 min

    Hear how Summit Electric Supply replaced its existing SAP CRM on-premise solution with SAP Hybris Cloud for Customer to vastly improve customer visibility for its inside sales and credit service teams. Click this link to view the slides from this session — CEC2017_Burianek_Casestudyacceleratingthesales.   Mike Burianek If you have comments about this article or publication,…...…
  4. Customer Engagement & Commerce: Case study: Delivering intelligent on-the-spot value to customers — How Sloan Valve simplified its business processes with SAP Hybris and SAP CRM on-premise

    Reading time: 1 min

    Explore how Sloan Valve became more mobile and drastically improved its prospecting and lead generation from various sources by leveraging a combination of SAP solutions including SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, and SAP CRM on-premise. Click this link to view the slides from this session — CEC2017_Coleman_Casestudydeliveringintelligent.   Tom Coleman…...…
  5. Customer Engagement & Commerce: Case study: How Cintas increased order volume by providing a total digital experience to its customers

    Reading time: 1 min

    Discover how Cintas Corporation leveraged SAP Hybris Commerce to deliver a simple, seamless, and smart experience to its customers together with SAP CRM on-premise powered by SAP HANA and SAP ERP. Click this link to view the slides from this session — CEC2017_Hough_Casestudyhowcintasincreased.   Matt Hough If you have comments about this article or publication, or…...…
  6. Customer Engagement & Commerce: Case study: How Sealed Air went beyond CRM with its commercial strategy and increased transparency and efficiency in sales and service

    Reading time: 1 min

    Join Sealed Air Corporation as it shares its commercial strategy journey with integrated SAP Hybris Cloud for Customer and SAP Hybris Commerce. Click this link to view the slides from this session — CEC2017_Kandasami_Casestudyhowsealedair.   Naveen Kandasami If you have comments about this article or publication, or would like to submit an article idea, please…...…
  7. Customer Engagement & Commerce: Learn how Nature’s Way achieved organizational efficiencies in sales and service with SAP Hybris Cloud for Customer

    Reading time: 1 min

    Learn how Nature’s Way implemented SAP Hybris Cloud for Customer as its first step in eliminating a siloed working environment within its organization. Click this link to view the slides from this session — CEC2017_Reisenauer_Casestudylearnhownatures. Sandy Reisenauer If you have comments about this article or publication, or would like to submit an article idea, please…...…
  8. Going Under the Hood of SAP C/4HANA

    Reading time: 5 mins

    When it comes to companies implementing CRM platforms — it’s hard to talk about SAP C/4HANA without talking about Salesforce. Salesforce has long been an industry leader when it comes to sales force automation (SFA). SAP, however, claims that it takes a broader, customer-focused approach with its customer experience solution suite. While Salesforce can be…
  9. Businesses Need to Do Three Things in 2018: SAPPHIRE NOW Makes It Happen

    Reading time: 2 mins

    In my world, it’s not too early to start thinking about SAPPHIRE NOW in 2018, which I’ll cover onsite this year June 5-7 in Orlando, Florida. One of my first steps was to catch up with Chakib Bouhdary, Global Digital Transformation Officer at SAP. Bouhdary is a busy guy, traveling worldwide to talk with SAP customers…
  10. Live from SAPinsider Studio: Anthony Leaper on SAP Jam Communities

    Anthony Leaper, Senior Vice President, Enterprise Collaboration, SAP, visits SAPinsider Studio at the 2017 SAPinsider CEC conference to discuss SAP Jam Communities, edition for SAP Hybris Commerce. Topics of this discussion include: How SAP Jam Communities helps to accelerate the customer buying journey with highly contextual engagement SAP Jam Communities attributes that help create a…...…