SAP Customer Experience - SAPinsider

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Video: Learn How Ferrara’s Keep-it-sweet-and-simple Approach Impacts the Customer Experience

Ferrara is an emerging North American powerhouse in confectionary with recent acquisitions of Nestle US Confection and Keebler brands. Ferrara has been able to quickly realize the benefits of its investments by having information about new acquisitions available at its fingertips. Mustafa Mustafa, Senior Director, Analytics and Technical Shared Services at Ferrara refers to this…
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