SAP Marketing Automation


SAP Marketing Automation Increases ROI of Marketing Budgets

Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.

SAP Marketing Automation Increases ROI of Marketing Budgets

Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.

Typically, marketing automation automates tasks such as:

  • Customer data management and maintenance
  • Audience targeting and segmentation
  • Generating, nurturing, and scoring leads
  • Ensuring GDPR and other compliance requirements
  • Applying analytics to optimize content and marketing strategies
  • A/B testing of content and messages to improve conversion rates
  • Increased audience retention

SAP Marketing Automation

SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:

  • Marketing resource management
  • Segment and list management
  • Campaign management
  • Trade promotion management
  • Lead management
  • Marketing analytics

mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.

SAP Marketing Cloud

SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.

Some key features are built in to enable personalized customer experiences and lead generation, such as:

  • Integrated customer engagement
  • Prebuilt industry-specific analytics and use cases
  • Channel-agnostic, customer-centric personalization engine
  • Embedded marketer-friendly AI and predictive analytics
  • Real-time cross-channel marketing automation
  • Integrated customer intelligence and loyalty

7441 results

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    Up until now, Customer Exits and Modifications were the only development techniques available for extending and modifying standard SAP applications. Release 4 introduces two new techniques – Business Add-Ins and the Modification Assistant. Business Add-Ins are predefined exit points in a source that allow developers to either insert their own logic during implementation or simply…...…
  2. Real-Time, Outbound Interfaces to Non-R/3 Systems Made Simple with Change Pointers, Message Control, and Workflow

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    Developers often struggle with custom ABAP/4 code or database logging to devise ways to track changes to data and then to trigger output of that changed data across outbound interfaces to non-R/3 systems. The onus of creating a way to track changes as they occur rests squarely on the shoulders of these developers, but it…...…
  3. Size Does Matter – Strategies for Successful SAP R/3 Capacity Planning

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    Capacity planning is not a trivial task. Choose your hardware vendor and equipment carefully, and upgrades will pose few problems. Choose the wrong vendor-model combination, and you will be forced to make extensive changes to your hardware and operating system that will entail extensive planning and testing, and could ultimately require all new equipment. So…...…
  4. An Introduction to SAP’s New and Improved Frontend Printing

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    Dr. Stefan Fuchs describes a new spool access method that allows the transfer of print data from the application server to the current location of the SAPGUI. From there the data is sent to the local spooler on the user’s particular frontend. That new spool access method — method “F” — is what SAP calls…...…
  5. Achieving a More Manageable and Reliable R/3 Spool Server Landscape Using Release 4 Output Classifications, Logical Servers, and Alternate Servers

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    Three new output features give rise to a more manageable, more reliable R/3 spool server environment — classifications, logical servers, and alternate servers. With Release 4, classifications of output devices and spool servers (along the lines of production, high-volume, desktop, and test printing) are now made possible within R/3 itself. This helps you ensure that…...…
  6. ABAP Programming – An Integrated Overview

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    With Release 4.0 and the debut of ABAP Objects, SAP is replacing the classical distinction between reporting and transaction programming with an integrated view, recognizing the simple fact that all application logic is programmed in ABAP and that the application can communicate with the user via screens and with the database via a common interface…....…
  7. A Beginner’s Guide to Accessing BAPIs with the SAP DCOM Connector

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    This article will introduce you to the basic design principles behind SAP DCOM Connector (SDC), show you how to build BAPI-enabled applications with SDC in Visual Basic, and discuss some advanced concepts for SDC-based applications. In order to keep things simple, we will assume that our applications are built without MTS. So I will not…...…
  8. Extending SAP Business Workflow with Web Forms

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    Web forms are the means by which developers can create applications that enable users to start workflows and execute work items from the comfort of a Web browser. A Web form is a simple, intuitive interface, which is made up of a relatively short list of fields and a “Submit” button. This interface obviates the…...…
  9. Lessons in Logon Load Balancing

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    In large SAP R/3 environments that require multiple application instances, you can achieve intelligent, automated distribution of workload across multiple application instances, with minimal impact to end users, through logon groups. This article explains how logon groups work and how to use them to establish a logon load balancing strategy that can improve system performance,…...…
  10. Leveraging the R/3 Warehouse Management Structure with the MM-MOB and WM-LSR Interfaces

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    /Project ManagementIntegrating the R/3 Warehouse Management (WM) module with mobile data entry devices and external warehouse management systems is made possible by two interfaces — Mobile Data Entry (MM-MOB), which enables mobile entry and transfer of data to and from SAP, and Warehouse Control Unit (WM-LSR), which enables the sending and receiving of information between…...…