SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
970 results
-
Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM
In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a...…
-
Premium
Enhance Your CRM-to-BW Reporting with Marketing Attributes
Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that...…
-
Premium
3 Ways to Adjust the Marketing Planner Interface to Meet Your Needs
Find out advanced methods to configure the screen layout and field properties on marketing plans and campaign documents by changing settings in Marketing Planner. In addition to the basic personal settings, you can also use modifiable and influencing fields as well as the CRM_MKTPL Business Add-In. Key Concept In the Marketing Planner configuration options, you...…
-
Premium
Your Mass Emails Can Also be Personal if You Use Marketing Attributes
When you send outbound email campaigns using SAP CRM Marketing, you can personalize the content for each user. For example, you can personalize it so that it includes data stored in a marketing attribute. This is a simple yet effective way to tailor the content of an email campaign for each recipient. Key Concept An...…
-
Premium
Use the E-mail Response Management System to Manage Opt-Out Requests
When you use SAP CRM Marketing to send out an email marketing campaign, you should offer a way for recipients to opt out of subsequent emails from your company. Learn how to provide this functionality using standard HTML commands to generate opt-out requests and the E-mail Response Management System to process these requests and automatically...…
-
Premium
How to Apply Campaign Automation to Third-Party Marketing Service Providers
Discover how to facilitate a simple automated campaign for campaign enrollment. In this example, a sample third-party marketing company handles email delivery and response handling. Key Concept Companies can use the SAP CRM campaign automation tool to take advantage of automated marketing campaigns while still having the flexibility to outsource key components of the process....…
-
Premium
Add Custom Fields for Your Business Partner: Part 1 — Marketing Attributes
You can use marketing attributes and attribute sets to add custom fields without ABAP coding. Follow these steps to create, assign, and maintain marketing attributes and attribute sets in SAP CRM. Then see how standard marketing tools allow you to automate the entry of the attributes. Key Concept SAP CRM uses marketing attributes to generate...…
-
Premium
Enhance Your Marketing Campaigns with Effective Financial Controls
Find out how to efficiently measure and control the financial aspects of marketing activities performed by your company. Understand the data flow between SAP CRM, SAP ERP, and SAP NetWeaver Business Warehouse (SAP NetWeaver BW) systems and the required configuration steps that can help systems work together. Key Concept Financial control has two main goals:...…
-
Premium
Uncover New Insight into Your Customers with mySAP CRM Analytics
Find out how mySAP CRM Analytics, a group of tools offered with mySAP CRM 2005 and SAP NetWeaver Business Intelligence to help you optimize your customer data. Learn about the mySAP CRM extraction mechanism and cross-application analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product...…
-
Automation Anywhere Releases New AI + Automation Enterprise System Helping Companies to Drive 10x Business Impact With AI Agents
Automation Anywhere has launched its AI + Automation Enterprise System in mid-2024, integrating second-generation GenAI Process Models and new AI Agents to enhance intelligent process automation, enabling organizations like Vale to achieve significant efficiency improvements and faster automation results, thereby transforming business operations across a variety of functions.
