SAP Sales Cloud


What is SAP Sales Cloud?

SAP Sales Cloud is part of the SAP Customer Experience portfolio focused on automating critical sales processes to empower strategic customer engagement and interaction based on analytics and data intelligence.

According to SAP, “The SAP Sales Cloud solution is essentially the backbone of automating core sales processes like lead and opportunity management. Other capabilities can optionally be connected to this, such as configure price quote, contract life-cycle management, sales performance management, or intelligent forecasting to name a few.”

What is SAP Sales Cloud?

SAP Sales Cloud is part of the SAP Customer Experience portfolio focused on automating critical sales processes to empower strategic customer engagement and interaction based on analytics and data intelligence.

According to SAP, “The SAP Sales Cloud solution is essentially the backbone of automating core sales processes like lead and opportunity management. Other capabilities can optionally be connected to this, such as configure price quote, contract life-cycle management, sales performance management, or intelligent forecasting to name a few.”

Key capabilities include:

  • Receive artificial intelligence recommendations to increase sales effectiveness with every opportunity and use automation for capturing sales interactions.
  • Track both online and offline every customer interaction to strategically manage sales opportunities.
  • Gain a full view of every customer interaction via social insights and selling guidance to entrust sellers to establish long-term customer relationships and trusted advisors.
  • Propel your sales to new levels with collaborations tools, interactive dashboards, and real-time customer analytics for strategic decision-making.

This solution competes with cloud-based sales automation platforms such as Salesforce.

Key Considerations for SAPinsiders

  • Standardize sales processes across your supply chain. Remmers, a construction supply, wood color, and paint industry manufacturer, utilized SAP Sales Cloud and SAP Service Cloud for its digital sales and distribution transformation. The company says, “Information on customers, networks, and construction projects is now managed centrally, consistently and transparently in the SAP Sales Cloud. This ensures a 360- degree customer view and allows processes to be handled completely digitally, standardized across different locations.” Read the full case study here to learn more about the utilization of SAP Sales Cloud at Remmers.
  • Achieve digitization of sales and an holistic view of sales processes. For Mondi, a packaging and paper specialist, the company sought an acceleration of its digitization strategy and a full view of sales processes to optimize engagement with customers.According to Robin de Jong, Regional Managing Director Central Europe at Mondi CrP, “By introducing the SAP Sales Cloud, we have taken a big step into the future and are driving our digitization strategy. We want to provide the best possible support to our customers and our employees, while at the same time leaving them free to tailor their processes simply and sustainably. … we have succeeded in using technology for innovative purposes to redefine Mondi’s sales competency and customer centricity.” Read more about Mondi’s sale strategy.

7 results

  1. Improved Sales Management with the SAP Sales Cloud

    Reading time: 5 mins

    SAP’s Software-as-a-Service (SaaS) solution, SAP Sales Cloud, is a cloud-based customer relationship management system designed to improve the relationship between a company and its customers.

  2. Carhartt Accelerates Integration Implementation & Powers the Customer-centric Experience with enosix

    Reading time: 1 mins

    More than 130 years after its founding, Carhartt remains a family-owned business that began in 1889 with the production of overalls via two sewing machines in a Detroit loft. Today, the company has grown into a well-known, trusted, and global brand that manufactures and sells durable workwear in stores and online. Carhartt’s success can be…

  3. Verso Corporation Reduces Costs & Improves Quote Creation Processes with enosix

    Reading time: 1 mins

    The paper manufacturing industry is facing substantial transformation and challenges: consolidation, collapse of suppliers, and increasing pressure to prove the value of printing on paper in the midst of disruption from digital media. For the IT department at Verso Corporation, a leading North American producer of printing papers, specialty papers, and pulp, this means implementing…

  4. Excel in the Experience Economy with Seamless System Integration

    Reading time: 6 mins

    Most organizations today are somewhere along the journey toward becoming a digital business, with meeting high expectations for the customer experience a central driver. One of the keys to creating an exceptional experience is the ability to access data in back-end systems in real time, which means that robust integration is critical. This article introduces…

  5. How SAP and Its Partners Help Customers Journey to the Intelligent Enterprise

    Reading time: 7 mins

    At SAP, a strong focus on the overall customer experience plays a major role in helping deliver a platform for success and innovation that is the foundation of the intelligent enterprise. In this exclusive Q&A, SAPinsider interviewed Carlos Granda, Senior Vice President, Global Customer Success for Cloud, SAP Digital Business Services, to learn more about…

  6. Natura Seeks Sustainable Sales Order Tracking

    Reading time: 8 mins

    Natura, a leading manufacturer of cosmetics, hygiene, and beauty products in Brazil, is passionate about sustainability. With ingredients that are 83% renewable in recyclable packaging, the company stays true to its roots and puts an emphasis on positively affecting the environment. But as the company continued to grow and sales orders came in at an…

  7. Sales Innovation: Integrating Predictive Analytics with SAP HANA Simplifies Life for End Users

    Reading time: 3 mins

    This article explores how Cisco used SAP HANA and SAP Predictive Analytics to transform its global sales processes and foster a culture of collaboration. From a simple sales pipeline management tool that it rolled out to more than 2,000 sales executives, Cisco eventually moved all sales reference data and marketing models onto the predictive platform…