SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

22 results

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    As a busy distributor, McNaughton-McKay enjoyed efficient order processing with many of their EDI-enabled customers. But many medium and large companies still processed orders via paper or phone. To accommodate these customers, McNaughton-McKay staffed a team of customer service representatives (CSRs) to manually re-enter customer information, which led to several challenges:  CSRs spending hours each…

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    The future of retail extends beyond simple transactions, focusing on providing experiences that resonate with consumer values and digital sophistication. Retailers are increasing their investments significantly to utilize the capabilities offered by solutions like SAP S/4HANA(R) and solutions developed by Rizing on the SAP Business Technology Platform. These tools are utilized to address particular challenges…

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    Your customer service reps (CSRs) are on the front line of delivering an exceptional customer experience for manufacturers and distributors. However, most CSRs spend too much type typing orders in manually and not enough time talking to customers and building a deeper consultative relationship. Manual processing of emailed sales orders represents a significant obstacle to…

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  9. SAP Overhauls Online Support Portal with “SAP for Me”

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    SAP recently announced that it will change its main help portal. In May 2023, SAP will discontinue its SAP ONE Support Launchpad, moving all of its help and support functionality to the new SAP for Me. The move comes after SAP said users pushed for additional simplicity and transparency from their user assistance program. The…

  10. Unified Commerce

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    A consistent business driver that emerges across multiple SAPinsider research reports is the evolving customer expectations and evolving customer demand. As the business world becomes more and more customer-centric, there is an increasing need to leverage data and analytics to transform the customer experience. Organizations need to build essential capability to integrate all customer data…