SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

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  1. Case Study: How SAP Concur’s Partnership with Coveo Led to Innovative Advancements

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    SAP Concur, a top provider of travel and expense management solutions, has enhanced customer experience and efficiency through a partnership with Coveo that implemented AI-driven search features, resulting in a 20% reduction in case volumes and improved service metrics within just months.

  2. Coveo’s 2024 CX Industry Report Uncovers that Search Has the Biggest Impact on Customer Experience and Brand Perception

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    Coveo’s 2024 CX Industry Report reveals that while search remains the preferred method for information retrieval during the digital customer journey, a significant expectation exists for AI and generative tools like ChatGPT to enhance online experiences, with 91% of respondents desiring digital interactions that match in-person service quality.

  3. A zoomed in angle of a person typing on a laptop | Basis Technologies

    The Omnichannel Difference

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    Determine if and how omnichannel strategies are effectively deepening customer relationships to drive business growth.

  4. Integrated Customer Engagement

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    By quickly deploying integrated, personalized cross-channel campaigns at scale without the need for custom development, you can reach customers fast and accelerate time to value.

  5. How IT Leaders can Serve as Change Agents

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    Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalization, and build your tech stack for customer experience.

  6. Unlocking the Potential of Customer Service Excellence to Drive Growth

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    A thought leadership report developed by The Economist, sponsored by SAP, to depict how customer service drives business growth when it’s with 3 key levers; customer centricity, scalable and adaptable customer service, and AI usage. 

  7. Revolutionizing Customer Service: Five Trends Innovative Tech Leaders Need To Know

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    Explore the five key trends that every technology leader needs to know in order to successfully position customer service as a central pillar of intelligent customer experience.

  8. Press Release: Syntax Receives SAP North America Awards for Partner Excellence 2024 for Multiple Categories

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    Syntax Systems and its subsidiary Beyond Technologies, a Syntax Company, announced today they have received several SAP® partner awards at its Customer Success Kick-off 2024, a gathering of SAP executives, SAP field employees and partners.

  9. Drive Better Margins and Customer Experience With Zilliant + SAP

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    Pricing is by far the most effective profit lever available to any company. However, many distributors often set pricing in terms of overly broad target margin percentages, cost-plus rules or list-minus targets, and ultimately relegate final pricing decisions to the field. The majority of distributors are missing out on an achievable 100 to 300 basis points in…

  10. ServiceNow and Boomi Announce Collaboration for Enhanced CX with AI-powered Self-Service

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    In response to constantly changing market conditions, businesses must rapidly transform their processes to enhance efficiency and manage risks. There is increasing pressure to digitize operations for improved customer and employee experiences while cutting costs, but many companies still rely on manual processes and outdated systems, hindering innovation and increasing costs. Effective automation of digital…