Retail and eCommerce
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Retail industry encompasses small businesses and chain stores of all sizes. These businesses sell consumer products directly to individual consumers. Within retail, there is extensive classification, depending on the specialty or type of retailer. Segmentation may be by product being retailed (ex: apparel, furniture, electronics, grocery etc.) or channel of distribution (ex: supermarkets, convenience stores, specialty stores etc.).
In U.S, retail jobs are the most common occupation, as per Census.gov, with approximately 7% of U.S population employed in retail frontline operation. Conventional brick and mortar format of retail has been disrupted in the 21st century by the rise of electronic commerce, popularly known as ecommerce.
Ecommerce takes buying and selling of products and services online, thereby significantly disrupting the traditional retail model. Due to the increasing adoption of ecommerce in end consumers, which exploded exponentially during the pandemic, traditional retailers are increasingly adopting the ecommerce model and hence creating an omnichannel strategy.
Technology in Retail and Ecommerce
Retail industry encompasses small businesses and chain stores of all sizes. These businesses sell consumer products directly to individual consumers. Within retail, there is extensive classification, depending on the specialty or type of retailer. Segmentation may be by product being retailed (ex: apparel, furniture, electronics, grocery etc.) or channel of distribution (ex: supermarkets, convenience stores, specialty stores etc.).
In U.S, retail jobs are the most common occupation, as per Census.gov, with approximately 7% of U.S population employed in retail frontline operation. Conventional brick and mortar format of retail has been disrupted in the 21st century by the rise of electronic commerce, popularly known as ecommerce.
Ecommerce takes buying and selling of products and services online, thereby significantly disrupting the traditional retail model. Due to the increasing adoption of ecommerce in end consumers, which exploded exponentially during the pandemic, traditional retailers are increasingly adopting the ecommerce model and hence creating an omnichannel strategy.
Technology in Retail and Ecommerce
While ecommerce is entirely a product of technology, retail industry has not been a stranger to technology either. Likes of Walmart leveraged technology decades ago to build business models that destroyed competitors like K-mart. Technology plays a key role in retail value chain, from core supply chain activities ranging from inbound logistics to last mile delivery, to support activities like procurement, marketing, financial planning, people and resource management, merchandizing, assortment planning etc. On the ecommerce side, in addition to the platforms that support ecommerce and the supply chain components, technology adds value in areas like web analytics, assortment planning, personalization, recommendations etc.
SAP has a rich portfolio of solutions that support retail and ecommerce, branded as omnichannel retail. While its SAP S/4HANA product has customized retail industry features, like merchandize management, a plethora of other technologies like SAP intelligent returns management, SAP commerce cloud, SAP Ariba, SAP CX etc. support key omnichannel retail operations like marketing and customer experience, merchandizing, sourcing, and procurement, financial planning, omnichannel retail and store operations. SAP partner ecosystem also has a rich portfolio of partners like DataXstream, which helps retailers and wholesalers develop robust omnichannel capabilities.
Key Considerations for SAPinsiders
This article shares how Walgreens Boots Alliance (WBA) launched a transformation initiative designed to modernize the company’s core business processes to give employees better access to data in real-time at all levels of the organization. The initiative began as a program to replace its custom legacy ERP system with SAP S/4HANA at its 9,000 stores worldwide but soon turned into a full-scale transformation of WBA’s business.
This article discusses how breakthrough beverages expedited the transformation of its distribution operations leveraging ecommerce and SAP technology. Breakthrough was able to move fast and adapt to changing demand patterns because of end-to-end SAP Commerce Cloud and SAP Customer Data Cloud solutions, as well as SAP ERP Central Component (ECC) for ERP, which has helped them tremendously in meeting customer demand.
31 results
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Case Study: Coles Group HXM Move from SAP On-Premise to ECP
Reading time: 1 mins
Coles Group Limited, an Australian retail company, transitioned from SAP On-Premise to Employee Central Payroll (ECP) using the Nexus Powered “lift-and-shift” approach. This migration enabled Coles to retain the complete history of employee master data within ECP, facilitating retrospective payroll processing. By leveraging the Nexus Suite, Coles saved significant time and costs, completing the migration…
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PreBilt™ – Watches of Switzerland Case Study
Reading time: 1 mins
The Watches of Switzerland Group (WOSG), the UK’s largest luxury watch retailer, operates a central warehouse and distribution facility, which serves all its UK stores. To improve warehouse operational efficiency and productivity, WOSG identified the need to move away from paper-based systems and digitize some of its processes. PreBilt, an out-of-the-box mobile solution for the…
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SAP Support – Rather Outdoors Case Study
Reading time: 1 mins
Rather Outdoors, the world’s largest fishing and tackle company, faced a 12-month transition period after inheriting an SAP system from a purchased company without the team to operate it. The Config Team, a SAP partner, was chosen to help them navigate the transition. With the Config Team’s support, Rather Outdoors was able to achieve a…
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- SAP Analytics
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Amazon’s Acquisition of iRobot : The War For Consumer Data
Reading time: 5 mins
Amazon's decision to buy iRobot is a strategic step geared towards collecting more consumer behavior data points. This article discusses this strategy in detail and explores how Amazon may end up leveraging this data. Specifically, in this article, we explore (1) Why customer data is important (2) How Amazon has worked over the years to…
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- SAP Testing & Automation Tools
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The Future of SAP Testing at Foodstuffs (North Island) NZ
Our SAP S/4HANA conversion journey includes the important use of Tricentis TOSCA. Our vision of implementing test automation would allow us to run our full SAP test suite, usually executed by 40+ people in 6 weeks, in a matter of hours AND do it on every significant change we make to the system. This content…
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Retail Industry Grows Despite COVID-19 Supply Chain Challenges
Reading time: 2 mins
Despite the recent surge in COVID-19 cases and supply chain disruptions, the retail industry grew a robust 14.1% during November and December to $886.7 billion, according to the National Retail Federation (NRF). The strong growth encouraged NRF to hold its annual conference in person at the Javits Convention Center in New York this week. The…
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- SAP Analytics Cloud
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Case Study: How Callaway transitioned their Planning processes from a legacy solution to the Cloud
Go inside Callaway Golf’s strategic initiative to transform their planning processes and capabilities moving from a very old and outdated legacy planning solution (SAP BPS) to SAP Analytics Cloud. You will hear details from different stages of their project from business case and scope through execution and go live. You will: - Learn why Callaway…
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- SAP S/4HANA Finance
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Delivering Exceptional Customer Experiences
Walgreens Boots Alliance’s (WBA) ability to continue to deliver exceptional customer experiences in over 9,000 Walgreen’s stores in the US and through expanded omnichannel capabilities requires efficient processes and real-time visibility into operations. Learn about the transformation initiative underway to modernize the company’s core business processes so access to better data in real-time empowers all…
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- SAP S/4HANA Implementation
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Retail Finance Transformation to Drive Innovation
Reading time: 4 mins
To keep ahead of the rapidly shifting retail marketplace, Walgreens Boots Alliance (WBA) launched a transformation initiative designed to modernize the company’s core business processes to give employees better access to data in real-time at all levels of the organization. The initiative began as a program to replace its custom legacy ERP system with SAP…
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360° Consumer View – Improve your margins by monetizing buying patterns from the data you already own
February 01, 2021
Many organizations have an overabundance of data about their consumers as a result of campaigns, coupons, mailing lists, and other third-party data sources. But it can be extremely challenging to turn that data into actionable insights. Even worse—managing mountains of disconnected data requires time spent by already constrained resources and can diminish your ability to…
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