Amazon’s Acquisition of iRobot : The War For Consumer Data

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Amazon's decision to buy iRobot is a strategic step geared towards collecting more consumer behavior data points. This article discusses this strategy in detail and explores how Amazon may end up leveraging this data. Specifically, in this article, we explore (1) Why customer data is important (2) How Amazon has worked over the years to collect data points on consumer behavior (3) How will this recent acquisition fit into their ecosystem.

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