Growing a Profitable B2B Digital e-Commerce Business
Key Takeaways
⇨ Scalability and Global Reach: SAP Commerce Cloud supports operations in over 70 countries and handles large demand peaks, making it suitable for global businesses.
⇨ Seamless Integration: The platform integrates with SAP solutions like SAP S/4HANA, simplifying the tech stack and enhancing operational efficiency.
⇨ Security and Compliance: It offers high data security and helps businesses stay compliant with data privacy regulations, building trust with customers.
Many B2B organizations started their digital commerce business with the intent to provide quick self-service options for buyers and to grow market share. These efforts are paying off as online sales represent a growing percentage of overall sales. But at what cost?
Today, many companies are realizing that the cost to serve online is outpacing the revenue. Online customer support to facilitate a hybrid selling model, high integration expenses, the addition of new business models and channels, and high shipping and fulfillment costs have hurt profit margins.
In a recent Oxford Economics survey, “Increasing profitability and entering new markets/generating new revenue are top strategic priorities (75% and 58%, respectively). Nearly half of B2B respondents (44%) adopted marketplace business models during the pandemic, and nearly one in four developed direct-to-consumer models during the same period (22%).” Furthermore, “nearly two-thirds (62%) are in various stages of the transition process, and 26% have already made a platform switch in the past three years. Barely any are firmly entrenched in their legacy platforms (12%).”
Explore related questions
When selecting a digital commerce platform, look for capabilities that can help you nimbly adapt digital innovation to enable an outstanding commerce experience, such as:
Adaptiveness – Jump-start your B2B digital business and design a platform that aligns with your needs and priorities using a feature-rich foundation. Achieve the benefits of composability whatever your digital maturity level. Extend your platform with quality solutions from a highly curated and certified partner ecosystem.
Learn more with SAP.
