SAP CRM and Customer Experience Solutions
Intelligent CX and CRM technologies powered by 50 years of industry expertise
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
Featured Products
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E-commerce
With our proven e-commerce solutions, you can engage effectively with customers across their customer journey and achieve profitable outcomes by creating relevant and connected shopping experiences.
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SAP Customer Data Platform
Company-wide customer data management helps improve engagement, conversion, and retention.
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SAP Sales Cloud
When you truly understand your customers, you can improve sales engagements and build relationships that last.
Featured Content
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Shaping the Future of CX: A Deep Dive into SAP's Sales and Service Cloud Offerings
Liz Miller and Nitin Badjatia discuss SAP's latest CX Sales Cloud and Service Cloud solutions. They explore the fusion of SAP's Intelligent CX with a long-lasting CX strategy, catering to contemporary demands while laying the groundwork for companies to uphold their brand promises in the future.
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SAP Self-Service Accelerator for Utilities with SEW
See how customer self service can be supported by SAP and SEW for your utilities customers
Multimedia Center
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SAP CX AI Toolkit: Smarter Selling with Business AI (+Demo)
SAP's cutting-edge AI tools revolutionize sales team efficiency and customer engagement
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SAP Sofa Talk: The new SAP Sales Cloud and SAP Service Cloud
What is exciting about the new SAP Sales Cloud and SAP Service Cloud and how are the cloud-native solutions transforming the CRM space? Hear how microservices , embedded and great UX improve sales and service processes. And how do the solutions work together with SAP BTP?
Articles / Case Studies / Videos
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Stadtwerke Bielefeld: Transforming service experiences for utilities customers
Service agents at Stadtwerke Bielefeld GmbH play an increasingly important role in advising and assisting customers. To help teams efficiently handle growing numbers of inquiries, the utilities company decided to replace multiple customer relationship management systems with a single unified solution based on the SAP Customer Experience portfolio. This content is for Basic Access, SAPinsider…
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SAP Service Cloud and SAP S/4HANA -Deliver outstanding customer service
See how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers Download the Document