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SAP CRM and Customer Experience Solutions
Intelligent CX and CRM technologies powered by 50 years of industry expertise
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
Featured Solutions
The SAP Service Cloud solution revolutionizes customer service management by creating meaningful connections throughout the customer journey. See how you can accelerate issue resolution while delivering on your brand promise and securing future growth. Get insights
Happy customers are loyal customers. Our SAP Emarsys Customer Engagement platform can help marketers deliver personalized, real-time engagements at scale that increase retention and loyalty. See how!
Featured Content
Top-performing companies are enhancing their sales operations through SAP Sales Cloud, leveraging its automation, AI, integration with SAP tools, and scalability to lower costs, optimize workflows, and achieve measurable revenue growth, as detailed in a TrustRadius-backed market report filled with user insights.
The right e-Commerce solution is essential for companies conducting their business online. Learn why SAP Commerce Cloud is a TrustRadius award winning solution that outperforms other e-Commerce platforms´overall satisfaction, feature quality and scalability.
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Join us in this first part of a two-part webinar series to learn what practitioners are sharing as best practices.
SAP's cutting-edge AI tools revolutionize sales team efficiency and customer engagement
Articles / Case Studies / Videos
How SAP’s Latest Cloud ERP Solution Empowers B2B BuyersThe SAP B2B Self-Service Portal streamlines operations in B2B sectors like manufacturing and wholesale by providing instant access to order information for buyers, reducing administrative burdens on sales teams and enhancing customer satisfaction, thus serving as a strategic first step in digital transformation.
Shaping the Future of CX: A Deep Dive into SAP’s Sales and Service Cloud OfferingsLiz Miller and Nitin Badjatia discuss SAP’s latest CX Sales Cloud and Service Cloud solutions. They explore the fusion of SAP’s Intelligent CX with a long-lasting CX strategy, catering to contemporary demands while laying the groundwork for companies to uphold their brand promises in the future. Read More
Unlocking the Potential of Customer Service Excellence to Drive GrowthA thought leadership report developed by The Economist, sponsored by SAP, to depict how customer service drives business growth when it's with 3 key levers; customer centricity, scalable and adaptable customer service, and AI usage.
SAP Service Cloud and SAP S/4HANA -Deliver Outstanding Customer ServiceSee how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers.
SAP Sales Cloud Market ReportTop-performing companies are enhancing their sales operations through SAP Sales Cloud, leveraging its automation, AI, integration with SAP tools, and scalability to lower costs, optimize workflows, and achieve measurable revenue growth, as detailed in a TrustRadius-backed market report filled with user insights.
How to Increase Service Efficiency with Artificial IntelligenceArtificial intelligence (AI) is revolutionizing customer service and this helps you offer faster, more personal, and more efficient customer service. With AI, you can increase customer service productivity, cut costs, and increase customer satisfaction. How can you maximize the impact of AI for your business?
Integrating SAP S/4 HANA with SAP CX SolutionsIn today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty. SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of need.
Stadtwerke Bielefeld: Transforming service experiences for utilities customersService agents at Stadtwerke Bielefeld GmbH play an increasingly important role in advising and assisting customers. To help teams efficiently handle growing numbers of inquiries, the utilities company decided to replace multiple customer relationship management systems with a single unified solution based on the SAP Customer Experience portfolio.
SAP Service Cloud and SAP S/4HANA -Deliver outstanding customer serviceSee how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers Download the Document
SAP CX: How leaders can harness customer data to improve customer experienceLearn about the key factors organisations should consider when it comes to managing and distributing your customer data across your business, so you can create consistent, seamless experiences across every channel, at every step of the customer journey. Learn the key factors today.
Abbott Improves Its Commercial Processes by Leveraging SAP CX SolutionsAbbott is a leading, multinational health sciences company that creates diagnostics, medical devices, nutrition and branded generic pharmaceuticals. The company’s main goal was to streamline their sales systems and optimize results for their sales teams in Argentina, Chile, Colombia, Bolivia, and Peru. Since each of these countries had their own process, the objective was to […]
Accelerate your journey to SAP Customer ExperienceMoving your CRM system to the cloud is crucial. It enables you to generate valuable insights throughout the value chain, facilitating the seamless integration of real-time business data and signals. This integration is instrumental in enhancing customer loyalty, boosting customer retention, and driving revenue growth. By attending the engagement, you will receive the following results […]
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