SAP Qualtrics
Filter By
Browse By
- SAP Analytics and AI
- SAP Application Development and Integration
- All SAP Application Development and Integration
- SAP ABAP
- SAP ABAP Development Tools
- SAP ABAP Test Cockpit
- SAP API Management
- SAP BAPI
- SAP Basis
- SAP BRF
- SAP Business Application Studio
- SAP CMS
- SAP Design Studio
- SAP Development Tools
- SAP DevOps
- SAP EAI
- SAP EDI
- SAP Extension Suite
- SAP Fiori
- SAP Fiori Elements
- SAP Integration Suite
- SAP Low Code Application Development
- SAP Low Code Automation
- SAP Netweaver
- SAP Release Management
- SAP UI5
- SAP Web Application Server
- SAP Web IDE
- SAP Business Process Management
- SAP Center of Excellence
- SAP CIO
- SAP Customer Experience
- SAP Data and Data Management
- All SAP Data and Data Management
- SAP BW
- SAP BW/4HANA
- SAP Crystal Reports
- SAP Data Archiving
- SAP Data Center
- SAP Data Governance
- SAP Data Integration
- SAP Data Migration
- SAP Data Quality
- SAP Data Services
- SAP Data Strategy
- SAP Data Visualization
- SAP Data Warehouse Cloud
- SAP DMS
- SAP Document Control
- SAP EIM
- SAP ETL
- SAP ETL Tools
- SAP HANA
- SAP HANA Administration
- SAP HANA Deployment Infrastructure
- SAP HANA Studio
- SAP Master Data
- SAP Master Data Governance
- SAP MDM
- SAP Enterprise Architect
- SAP Enterprise Asset Management
- SAP ERP
- SAP Finance
- All SAP Finance
- SAP Accounting
- SAP AR AP
- SAP Asset Accounting
- SAP Billing Systems
- SAP BPC
- SAP BRIM
- SAP Cash Management
- SAP Central Finance
- SAP Controlling
- SAP COPA
- SAP Cost Center Accounting
- SAP Currency Risk
- SAP e-invoicing
- SAP FICO
- SAP Finance Automation
- SAP Advanced Financial Closing
- SAP Financial Consolidation
- SAP Financial Planning
- SAP FX Risk
- SAP General Ledger
- SAP Global Tax Management
- SAP Hyperion
- SAP Order to Cash
- SAP Payment Processing
- SAP Profitability Analysis
- SAP Rebate Management
- SAP S/4HANA Finance
- SAP SWIFT Compliance
- SAP Treasury Management
- SAP Universal Journal
- SAP Governance Risk and Compliance
- SAP Human Capital Management
- SAP Intelligent Technologies
- SAP Platform and Technology
- All SAP Platform and Technology
- SAP Business Technology Platform
- SAP Cloud
- SAP Cloud Connector
- SAP Cloud Integration Platform
- SAP Cloud Migration
- SAP Cloud Platform
- SAP Cloud Providers
- SAP Cloud Strategy
- SAP Digital Signature
- SAP Container Platform
- SAP HANA Enterprise Cloud
- SAP Digital Asset Management
- SAP Smart Forms
- SAP HEC
- SAP Digital Integration Hub
- SAP Hyperscalers
- SAP Infrastructure
- SAP Messaging
- SAP Quality and Testing
- SAP Security
- SAP Spend Management
- SAP Supply Chain Management
- All SAP Supply Chain Management
- SAP APO
- SAP Asset Management
- SAP Business Network
- SAP Digital Manufacturing Cloud
- SAP Digital Twin
- SAP EWM
- SAP IBP
- SAP Inventory Management
- SAP Label Printing
- SAP Logistics
- SAP Manufacturing
- SAP Manufacturing Automation
- SAP MES
- SAP MII
- SAP MM
- SAP MRO
- SAP MRP
- SAP Order Management
- SAP Plant Maintenance
- SAP PLM
- SAP Production Planning
- SAP S&OP
- SAP SD
- SAP SPM
- SAP Supply Chain Planning
- SAP Track and Trace
- SAP Transportation Management
- SAP System Administration
What is Qualtrics?
Qualtrics is a global leader in the experience management space, whereby companies use the software to both measure and improve the customer experience for external clients and internal employees and stakeholders.
Shift to Customer Experience
Founded in 2002, Qualtrics offered a survey product utilized by universities primarily for their research needs. In 2017, the company shifted from separate products to its cloud-based XM platform. In a Harvard Business Review article, Qualtrics Founder Ryan Smith described communicating the company’s move to XM with senior leaders: “On the table was a transition away from multiple products to a single platform, where enterprise clients could manage customer, employee, product, and brand experience in one place. We were going to burn the boat on our previous products and launch the XM category.”
Seeing the rapid movement toward the customer experience category, SAP completed its acquisition of Qualtrics in 2019. The company went public in 2021.
Today, the Qualtrics XM Platform includes:
- Customer XM
- Employee XM
- Brand XM
- Product XM
- Design XM
- Services XM
Key Considerations for SAPinsiders
What is Qualtrics?
Qualtrics is a global leader in the experience management space, whereby companies use the software to both measure and improve the customer experience for external clients and internal employees and stakeholders.
Shift to Customer Experience
Founded in 2002, Qualtrics offered a survey product utilized by universities primarily for their research needs. In 2017, the company shifted from separate products to its cloud-based XM platform. In a Harvard Business Review article, Qualtrics Founder Ryan Smith described communicating the company’s move to XM with senior leaders: “On the table was a transition away from multiple products to a single platform, where enterprise clients could manage customer, employee, product, and brand experience in one place. We were going to burn the boat on our previous products and launch the XM category.”
Seeing the rapid movement toward the customer experience category, SAP completed its acquisition of Qualtrics in 2019. The company went public in 2021.
Today, the Qualtrics XM Platform includes:
- Customer XM
- Employee XM
- Brand XM
- Product XM
- Design XM
- Services XM
Key Considerations for SAPinsiders
- Commit to a Greater Customer Experience. In this article, learn how to establish an effective customer experience model in your company to better anticipate customer needs and drive continuous innovation. Author Joe Mullich writes, “Most organizations know the value of site analytics. However, utilizing feedback management tools such as Qualtrics allows companies to validate assumptions and identify customer needs and pain points to avoid surprises. This first-party feedback can be utilized to drive prioritization of investments for technology innovations, internal process changes, and brand experience changes.”
- Learn How to Improve E2E Procurement Performance with SAP Ariba and Qualtrics. In this webinar, SAPinsiders discover how the volatility of today’s supply chains means finding ways to lower risks and improve efficiencies in the source-to-pay process. Infosys explains how to create an end-to-end sourcing and procurement solution based on Qualtrics XM platform, SAP Ariba, and SAP migration tool for Cloud Integration. Understand how to add an experience layer to your procurement solutions for the betterment of buyers and suppliers.
- Technology is Accelerating Motor Oil Group’s Deep Energy Transformation, Innovation, and Expanded Customer Experience. In this article, learn how changing customer expectations are leading Motor Oil Group to transform from an oil and gas-focused company to one with eyes on renewable energy production and use. Nikos Giannakakis, Chief Information Officer, explains that the Group “is using SAP Analytics Cloud for robust analytics and reporting and is moving beyond predictive to prescriptive capabilities. Qualtrics is being considered for customer experience management, including automating the development of leading KPIs, the top priority being non-fuel sales.”
54 results
-
- SAP SuccessFactors
Premium
Key SAP SuccessFactors HXM Suite features of H2 2022: Part 2
Reading time: 6 mins
SAP released its most recent update to SAP SuccessFactors recently, updating many of the features while also adding some new ones. In this article, we will cover some of the key enhancements made to the recruiting, onboarding, and learning applications within SuccessFactors. The updates to the recruiting application aim to make it easier for both…
-
Optimize Business Processes with SAP Cloud Platform Process Visibility
Reading time: 9 mins
This article explains how to use SAP Cloud Platform Process Visibility to combine process data with experience data to identify the causes of process gaps.
-
How SAP SuccessFactors Brings the X-Factor to Human Capital Management
Reading time: 8 mins
Two years ago, SAP introduced the concept of human experience management (HXM), which focuses on putting people at the center of business. Amy Wilson, SVP Products and Design at SAP SuccessFactors, observes that “HXM allows us to recognize that people are more than just assets. They have the power to elevate or sink any sort…
-
-
SAPinsider Q&A: A Chat with New SAP SuccessFactors Head of Product Meg Bear
Reading time: 9 mins
Over the last several years, human capital management (HCM) solutions have been evolving to integrate technologies like artificial intelligence, machine learning, and more recently, experience data (X data) in an effort to offer human resources (HR) leaders a better understanding of employee engagement and the ability to generate greater strategic insights from their data.…
-
Delivering “Complete” Experiences Where the SAP Customer Is the Hero
Reading time: 9 mins
Hear from Nick Tzitzon, Executive Vice President of Marketing and Communications for SAP, who shares recent changes within SAP and how they will affect its customer and partner ecosystem. In this executive Q&A with SAPinsider, Tzitzon offers an inside perspective on the big shifts of SAP S/4HANA and Qualtrics coming to SAP customers very soon,…
-
SAP Doubles Down on the Cloud and Customer Focus in FY2019 Results Release
Reading time: 5 mins
By Robert Holland, VP Research and Publishing, SAPinsider On January 28 SAP conducted their Fourth-Quarter and Full-Year 2019 Results Release, and announced that they had met all of their 2019 revenue and profitability targets – albeit with their cloud numbers only passing the post because of a single very large Q4 transaction. Source: https://news.sap.com/2020/01/sap-announces-preliminary-fourth-quarter-and-full-year-2019-results/ In…
-
SAP Announces RISE with SAP for HXM at SAPPHIRE NOW
Reading time: 4 mins
The RISE with SAP program has now expanded to include SAP SuccessFactors Employee Central and the rest of SAP’s HXM suite.
-
-
SAPPHIRE NOW Human Resources Day Focuses on Employee Experience
Reading time: 5 mins
By Craig Powers, Research Analyst, SAPinsider If you’ve ever been to Orlando for an in-person SAPPHIRE NOW event, you’ve experienced an intense week of meetings, sessions, major announcements, networking, and for many, a reunion. This experience has been greatly changed by the virtual nature of this year’s event, and while the usual way of engaging…
-
Excel in the Experience Economy with Seamless System Integration
Reading time: 6 mins
Most organizations today are somewhere along the journey toward becoming a digital business, with meeting high expectations for the customer experience a central driver. One of the keys to creating an exceptional experience is the ability to access data in back-end systems in real time, which means that robust integration is critical. This article introduces…
-
Bill McDermott Leaves CEO Position at SAP: Impact for SAPinsiders
Reading time: 4 mins
SAP CEO Bill McDermott announced yesterday that effective immediately he is stepping down from the helm of the German software company after nine years on the job. During his near-decade leading SAP, McDermott steered SAP in several significant ways. The company began its transition to its cloud, snapping up over $20 billion of acquisitions while…
Become a Member
Unlimited access to thousands of resources for SAP-specific expertise that can only be found here.
Become a Partner
Access exclusive SAP insights, expert marketing strategies, and high-value services including research reports, webinars, and buyers' guides, all designed to boost your campaign ROI by up to 50% within the SAP ecosystem.
Upcoming Events
Related Vendors
Your request has been successfully sent