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SAP Hybris
What Is SAP Hybris?
Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.
What Is SAP Hybris?
Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.
How Companies Utilized SAP Hybris
A majority of companies using SAP Hybris were retailers that wanted access to both business-to-business and business-to-consumer commerce reach. What made SAP Hybris an attractive solution was its customization and scalability capabilities. Companies could customize the solution to best suit their business models. Regardless of size, companies could scale the solution and expand their omnichannel offerings as their business grew. Because SAP Hybris was part of the SAP family of solutions, it integrated seamlessly with other SAP applications that could support a company’s operational needs.
Key Considerations for SAPinsiders
- The Disruptive Dynamics of Customer Engagement. In this article, learn how companies created individualized customer experiences with SAP Hybris. In today’s marketplace, it’s customer experience that differentiates a company from its competitors. According to the article, “Above all, SAP Hybris lets you run an agile, consumer-centric business. In this case, agility is not some fancy business metaphor: It’s real. The digital economy is driven as much by changing customer expectations and demands as it is by products or services. You cannot just get something right once and then sit back. You need a business model that evolves and keeps customers’ attention by continually getting things right in new ways.”
- Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation. In this case study, National Vision shares the outcome of its holistic implementation of SAP Hybris commerce and SAP Hybris marketing modules. According to Hillary Bliss, Director of CRM & Marketing Analytics, data is critical to the success of every organization, and National Vision is no different. On the marketing side, accuracy is key to ensuring that campaigns are deliverable and accurately personalized. “A huge portion of our effort was dedicated to ensuring the data loaded into the cloud platforms was accurate; further work was done to define and establish data transfer protocols to ensure that data in the cloud and source systems was kept clean, which application should overwrite the other when there is a disagreement, etc.,” she said.
75 results
Callaway Golf Finds the Green with SAP HANAJan 19, 2018 —
Callaway Golf, a pioneer and innovator of golfing gear, found it was spending more time waiting for reports than on the green. Its legacy system was sluggish, with key planning reports taking up to 32 hours to complete, and user productivity was significantly lowered as a result. IT leaders knew it was time for a different strategy – first, to consolidate its 9TB database, and second to eliminate long-running batch planning processes. Hear how Callaway implemented SAP Business Suite and SAP Business Warehouse powered by SAP HANA to cut reporting time to less than seven hours and improve performance for hundreds of other smaller queries.
7 minute read
SAP S/4HANA Finance: What’s in a Name?Dec 28, 2017 — Finance is currently at the forefront of technology innovations within SAP. By being the first line of business to re-architect the core finance and controlling capabilities to leverage the capabilities of SAP S/4HANA, finance professionals can increase their organizations’ efficiency through automation, thereby freeing up their bandwidth to leverage dynamic planning and modeling to provide […]
13 minute read
SAP S/4HANA Finance: What’s in a Name?Dec 28, 2017 — SAP S/4HANA Finance has received much attention since it was announced at SapphireNOW in 2014 under the name SAP Simple Finance. In 2015, SAP Simple Finance was renamed to SAP S/4HANA Finance. This article defines the scope of the SAP S/4HANA Finance solution, as well as how the innovations built on SAP HANA fit into […]
15 minute read
An Inside Look at SAP in Silicon ValleyAug 16, 2017 —
In a world of constant transformation and reinvention, SAP continues to be a market leader in digital technologies. This holds true in Silicon Valley, where the west coast offices of SAP North America face unique challenges and opportunities from operating in the cradle of innovation. To stay one step ahead of the competition, SAP is focusing on promoting transformational opportunities for its customers.
This is the environment that John McGee, Managing Director, West Region, SAP North America, found when he joined the team in November 2016. SAPinsider recently sat down with him to discuss everything from his experiences with customers to the culture within SAP that powers its success.
5 minute read
A Look Into Tackling Digital Transformation with SAP’s Yvette Cameron and Mark BrandauMay 26, 2017 — HR 2017 Keynote Recap: SAP’s Yvette Cameron and Mark Brandau Offer Guidance for the Road to Digital Transformation In his opening remarks at HR 2017, Rizal Ahmed, chief content officer at Wellesley Information Services, told the audience about his experience with his 16-year-old daughter who is just learning to drive. His daughter got in the […]
11 minute read
How to Comply with IFRS 15 Regulations Using SAP Revenue Accounting and Reporting 1.2May 22, 2017 — Learn how to set up SAP Revenue Accounting and Reporting 1.2 in SAP ERP Central Component (ECC) 6.0 to comply with the new accounting standard regulation IFRS 15. The new regulation was jointly released by two leading accounting standard bodies: the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB). Key Concept […]
29 minute read
SAPPHIRE NOW 2017 Live Stream – Full ScheduleMay 12, 2017 — Join us on SAPinsider Online for a virtual look at SAPPHIRE NOW 2017, with a sampling of key sessions and keynotes streaming live from Orlando. Starting Tuesday May 17, SAPPHIRE NOW 2017 coverage begins with SAP CEO Bill McDermott‘s keynote and continues through Thursday with selected sessions from Orlando. The full list of keynotes and sessions […]
11 minute read
Navigating the Digital Journey with SAP and the CloudApr 24, 2017 —
The age of digital business is here to stay, and most organizations recognize the importance of digitizing their operations. For many businesses, a key step in a digital transformation is a move to the cloud, and a reliable, proven cloud infrastructure for your mission-critical SAP applications is crucial to a successful transition. In this article, learn what to look for when selecting an infrastructure provider for your cloud initiatives and discover real-life examples of organizations that have found cloud success.
5 minute read
Identity and Access Management in Cloud and Hybrid SAP LandscapesApr 24, 2017 —
While ensuring appropriate user access to your enterprise systems has always been a difficult task, it has become profoundly more challenging as IT landscapes have grown more complex with changing user roles and new technologies. To help you meet this challenge, SAP provides a comprehensive set of solutions — SAP Single Sign-On, SAP Cloud Platform Identity Authentication, SAP Identity Management, and SAP Cloud Platform Identity Provisioning — for managing user identities and authorizations across on-premise, cloud, and hybrid environments. Learn about each of these tools and when to use which.
13 minute read
Live from SAPinsider Studio: Customer Engagement in the Cloud, Part 1Apr 21, 2017 — Volker Hildebrand, SAP Global VP, CEC, and Jeff Kaplan, Managing Director, THINKstrategies, join SAPinsider at the 2017 CEC event in Orlando, Florida, to discuss the importance for companies to meet the evolving expectations of their customers, and how transitioning to a digital business helps to accomplish this goal. This is Part 1 of a two-part […]
1 minute read