Technology is Accelerating Motor Oil Group’s Deep Energy Transformation, Innovation, and Expanded Customer Experience
Motor Oil Group (MOG) is one of Greece’s largest companies undergoing a deep transformation from pure oil and gas company to full-fledged energy supply and services company.
The combination of mobility and new technologies is stated as one of the Group’s strategic priorities in transforming the fuel station of today and developing the non-fuel retail business. The shift is reflective of changing expectations in mobility-related products and services like electric vehicle charging stations, ride sharing, and other types of fuel; and convenient access to new services and products not currently associated with today’s fuel station.
Working with partners and with an agile methodology to quickly cycle from concept to prototype to scale, MOG is already starting to see business improvements from its strategies, including double-digit increases in non-fuel revenue, penetration of diversified fuels, and uptake on new product and service offerings.
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Platform innovation is essential to the Group in fulfilling a personalized customer experience. A cloud-based platform for on-location employees will provide data at their fingertips and enable them to better understand their customers and their preferences and facilitate an improved service and sale experience.
Given its size and complexity, the Group looks for partners to bring innovation and specialization to support its customer experience evolution, aligning technology with the business goal of personalization as mobility and selection of non-fuel products and services evolve.
The company espouses the importance of meaningful collaboration with internal partners at all levels to achieve better results.
Read this article and learn:
– How environmental changes led Motor Oil Group to pursue its transformation;
– About MOG’s strategic priorities in transforming the fuel station of today and developing its non-fuel retail business;
– How the Group is fulfilling its personalized customer experience objectives and using a cloud-based platform for customer engagement;
– How strategic relationships are playing a critical role to bring innovation and specialization to support its customer experience evolution, aligning technology with the business goal of personalization.
