Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM
Q&A with Dr. Ahmed Hezzah
In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a…
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