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SAP EMEA is the region where the parent company of SAP resides. Founded in 1972, the company headquarters are located in Walldorf in the south of Germany.
What is SAP?
SAP stands for Systems Applications and Products in data processing. SAP has over 100,00 employees worldwide are supporting more than 440,000 customers across 180 countries. It is a global network of customers, partners, employees and thought leaders all helping the world run better and improve people’s lives. About 80% of its customers are small and midsized companies.
SAP EMEA is the region where the parent company of SAP resides. Founded in 1972, the company headquarters are located in Walldorf in the south of Germany.
What is SAP?
SAP stands for Systems Applications and Products in data processing. SAP has over 100,00 employees worldwide are supporting more than 440,000 customers across 180 countries. It is a global network of customers, partners, employees and thought leaders all helping the world run better and improve people’s lives. About 80% of its customers are small and midsized companies.
What does SAP do?
SAP develops software solutions to help organizations of all sizes and all industries run their businesses profitability, adopt continuously, and grow sustainably. The software collects and processes data on one platform, covering everything from raw material purchasing to customer satisfaction. SAP solutions can be installed on premise or used from the cloud helping companies to design and evaluate the entire value chain. They can help to seamlessly link operational data on business processes with experience data, this enables companies to better understand and respond to their customers. SAP strives to drive innovation, high performance, and employee satisfaction with these key values:
- Purpose: To help every customer with a best run business through purpose and profit.
- Vision: Help the world run better and to improve people’s lives.
- Mission: Deliver technology to help the world run better and improve people’s lives.
- Strategy: To enable enterprises to become intelligent, networked, and sustainable – bringing together the solutions.
Total revenue in 2021 was €27.84billion, including €9.4 billion from its cloud business which is expected to reach more than €22 billion by 2025. Today, SAP customers generate 87% of total global commerce. With concern about the climate crisis, the company aims to become carbon neutral in its own operations by year 2023, which is two years earlier than originally planned.
SAP offers application software for businesses such as supplier relationships, production, warehouse management, sales, customer relationships, and administrative functions. Today, SAP has more than 230 million cloud users and more than 100 solutions covering various business functions. SAP’s machine learning, Internet of Things (loT) and advanced analytics technologies help turn businesses into intelligent enterprises. SAP Business Technology Platform brings together application development, data and analytics, integration, and AI into one platform. It is the central element of SAP’s “RISE with SAP” offering.
1898 results
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SAPinsider Research Webinar – The Technology Leader’s 2025 Transformation Report Card
January 14, 2026
When we asked technology leaders about their agenda for 2025, SAP S/4HANA and AI were among their top focuses over and over again. As 2025 is coming to a close, some organizations made progress on those fronts, while others are still too far behind in their overall transformation process look at value-added emerging technologies such…
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How Gulf Oil Leveraged SAP-Native OMS+ Portal to Optimize Multi-Region Operations
Reading time: 2 mins
Gulf Oil modernized its customer-facing sales platform across Latin America by implementing DataXstream’s OMS+ Portal, built on SAP S/4HANA, to streamline order-to-cash processes, enhance distributor engagement, and optimize sales through real-time integration.
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Birkenstock Leverages SAP S/4HANA for Fashion and Vertical Business to Transform North American Operations
Reading time: 3 mins
Birkenstock transformed its North American operations by replacing a 16-year-old legacy system with SAP S/4HANA in the US through a phased approach that began with a greenfield implementation in Canada.
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From Technical Debt to Optimized Execution: EWEB’s Automation Adoption
January 21, 2026
See how Eugene Water and Electric Board modernized operations and reduced institutional overhead by orchestrating complex processes with RISE with SAP, SAP BTP, and RunMyJobs by Redwood. This session focuses on the business challenge of automating a complex process like meter to cash and shows how EWEB worked to eliminate technical debt and institutional overhead…
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LESER Deploys SAP BNAC Digital Twins to Boost Safety, Compliance, and Efficiency
Reading time: 3 mins
LESER GmbH & Co. KG has implemented SAP Business Network Asset Collaboration and digital twin technology to digitize asset documentation and collaboration, improving data quality, compliance, operational efficiency, and customer collaboration.
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How Danish Crown Revolutionized Financial Operations with Trintech
Reading time: 2 mins
Danish Crown modernized its financial close by partnering with Trintech to implement Cadency, achieving global standardization, automation of reconciliations, and real-time visibility, thereby transforming finance from a reactive to a strategic role in decision-making.
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Sovereign Innovation in Financial Services
Reading time: 3 mins
Financial services leaders face a critical mandate to modernize while maintaining security and compliance, with a shift towards hybrid cloud solutions that respect regulatory complexities, embodied in offerings like RISE with SAP, enabling institutions to innovate sustainably without sacrificing data sovereignty.
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Why Finance Needs a Human-Centric Approach to AI: Insights from Trintech’s CMO
Reading time: 4 mins
Successful AI integration in finance hinges on human-centric approaches, emphasizing trust through transparent data governance, cleaning ‘data debt,’ and empowering teams with AI literacy, ensuring that finance processes are not just automated but redesigned for intelligent decision-making.
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Dirk Häußermann to Lead SAP Germany as CEO Starting January 2026
Reading time: 2 mins
SAP has announced Dirk Häußermann as the new Managing Director of SAP Deutschland SE & Co. KG effective January 1, 2026, succeeding Sven Mulder, to lead operations in Germany, aiming to drive growth through his extensive market knowledge and commitment to innovation.
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SAP Delivers Three Critical Fixes in December Patch Day
Reading time: 2 mins
SAP’s recent Security Patch Day issued 14 security notes, including three rated critical, addressing vulnerabilities in core administrative platforms, highlighting the need for ongoing attention to security in embedded components and integration interfaces.
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