EMEA

SAP EMEA is the region where the parent company of SAP resides. Founded in 1972, the company headquarters are located in Walldorf in the south of Germany.

What is SAP?

SAP stands for Systems Applications and Products in data processing. SAP has over 100,00 employees worldwide are supporting more than 440,000 customers across 180 countries. It is a global network of customers, partners, employees and thought leaders all helping the world run better and improve people’s lives. About 80% of its customers are small and midsized companies.

SAP EMEA is the region where the parent company of SAP resides. Founded in 1972, the company headquarters are located in Walldorf in the south of Germany.

What is SAP?

SAP stands for Systems Applications and Products in data processing. SAP has over 100,00 employees worldwide are supporting more than 440,000 customers across 180 countries. It is a global network of customers, partners, employees and thought leaders all helping the world run better and improve people’s lives. About 80% of its customers are small and midsized companies.

What does SAP do?

SAP develops software solutions to help organizations of all sizes and all industries run their businesses profitability, adopt continuously, and grow sustainably. The software collects and processes data on one platform, covering everything from raw material purchasing to customer satisfaction. SAP solutions can be installed on premise or used from the cloud helping companies to design and evaluate the entire value chain. They can help to seamlessly link operational data on business processes with experience data, this enables companies to better understand and respond to their customers. SAP strives to drive innovation, high performance, and employee satisfaction with these key values:

  • Purpose: To help every customer with a best run business through purpose and profit.
  • Vision: Help the world run better and to improve people’s lives.
  • Mission: Deliver technology to help the world run better and improve people’s lives.
  • Strategy: To enable enterprises to become intelligent, networked, and sustainable – bringing together the solutions.

Total revenue in 2021 was €27.84billion, including €9.4 billion from its cloud business which is expected to reach more than €22 billion by 2025. Today, SAP customers generate 87% of total global commerce. With concern about the climate crisis, the company aims to become carbon neutral in its own operations by year 2023, which is two years earlier than originally planned.

SAP offers application software for businesses such as supplier relationships, production, warehouse management, sales, customer relationships, and administrative functions. Today, SAP has more than 230 million cloud users and more than 100 solutions covering various business functions. SAP’s machine learning, Internet of Things (loT) and advanced analytics technologies help turn businesses into intelligent enterprises. SAP Business Technology Platform brings together application development, data and analytics, integration, and AI into one platform. It is the central element of SAP’s “RISE with SAP” offering.

1904 results

  1. SAP S/4HANA Migration with UiPath Automation

    Closing the Automation Execution Gap in SAP Environments: Lessons from Redwood

    Reading time: 3 mins

    Despite rising investments in automation, organizations struggle to achieve meaningful ROI due to execution complexities, fragmentation, and lack of a cohesive strategy, as highlighted by Redwood’s 2025 Enterprise Automation Index.

  2. The Loss-Leader Illusion: What SAP Data Reveals About Pricing Myths

    Reading time: 3 mins

    SAP customers are increasingly challenged by unverified pricing assumptions that lead to profit leaks; as AI-driven pricing tools gain traction, organizations must prioritize data validation over tradition to enhance financial outcomes and adapt to market shifts.

  3. SAP SuccessFactors

    SAP SuccessFactors Expands Global HR Capabilities with G-P Gia Integration

    Reading time: 2 mins

    Globalization Partners has launched G-P Gia, a global HR agent integrated with SAP SuccessFactors and SAP Joule on the SAP Store, providing real-time compliance insights and streamlined workflows to enhance global HR operations.

  4. AI in Finance: Why Human-Centric Strategies Win — Insights from Trintech’s CMO

    Reading time: 1 min

    In a SAPinsider Live Executive podcast, Trintech’s CMO Tamir Sigal emphasized that effective AI in finance requires clean data, strong governance, and a human-centric approach, advocating for AI to empower rather than replace finance teams, and offering practical advice on phased implementations and fostering trust.

  5. How NetApp and AWS Are Unlocking ERP Data for Intelligent Insights

    Reading time: 3 mins

    NetApp’s collaboration with AWS introduces Amazon S3 Access Points for FSx for ONTAP, allowing SAP customers to securely access enterprise data for AI and analytics without moving it, enhancing operational efficiency and compliance.

  6. How KAMAX Leverages SAP S/4HANA and SAP EWM to Optimize Logistics and Boost Performance

    Reading time: 2 mins

    KAMAX, a German automotive supplier, enhanced its supply chain and sustainability by implementing SAP solutions to streamline logistics through real-time data and process automation, demonstrating measurable improvements in efficiency and carbon neutrality goals.

  7. SAPinsider Benchmark Research Webinar – RISE with SAP 2025

    January 13, 2026

    Organizations are facing a pivotal moment as the shift to SAP Cloud ERP accelerates and the end of maintenance for core SAP ERP systems nears. SAPinsider’s latest RISE with SAP Benchmark Research reveals how companies are responding to rising pressure to modernize, the reasons behind their adoption decisions, and the challenges they must overcome. With…

  8. Unlocking Trapped Cash: Working Capital Optimization and SAP AR Acceleration with GetBilled

    Reading time: 6 mins

    Complex SAP Order to Invoice processes trap 9–18% of revenue monthly in unbilled accounts and delayed billing cycles, costing $450M–$900M annually for a $5B enterprise, driving the need for AR optimization and cash flow improvement solutions like GetBilled, which enhance liquidity by reducing DSO and billing cycles.

  9. SAP Business Data Cloud

    Reading time: 2 mins

    Behind the hype: Discover what this innovative solution means for your business. SAP Business Data Cloud is at the heart of SAP’s vision for enterprise data. And it provides a powerful solution to some of our clients’ biggest business challenges. Bringing SAP and non-SAP data together SAP Business Data Cloud provides a central place for…

  10. SAP Licensing

    Reading time: 1 mins

    We cover the three key pillars of SAP licenses(Named users, Engines, Database and Digital access) in detail and describe how an in depth understanding of their role in the SAP license contract is fundamental to ensuring an effective and efficient license position which helps reduce both unnecessary software spend and ongoing maintenance costs andfurthermore, eliminate…