How manufacturing companies can boost customer centricity in the digital era

⇨ Manufacturers must embrace digital transformation enabled by technologies like IoT, AI, and big data to meet changing customer demands for more personalized and connected experiences.

⇨ Maximizing customer centricity through data-driven insights and standardized information flow is crucial for manufacturers to enhance customer relationships and improve operational efficiency.

⇨ Consulting firms like NTT DATA Business Solutions provide essential support to manufacturers by streamlining SAP solutions and technologies, ultimately leading to improved production processes, cost reduction, and better profit margins.

In the new age of technology and digital transformation, industries have altered their products, technologies and developments to keep up with new market demands. Enabled by technologies such as IoT, AI, big data analytics and mobile devices, customers now desire more personalized and connected experiences from manufacturers.

Manufacturers around the globe are under strain to utilize connected technologies to enhance production processes, reduce costs and deliver value-added services to better the customer experience. As a result, digital transformation is needed to enhance operations to bolster future business growth. Manufacturers are faced with many challenges including a lack of personalization and customer-centricity, innovative product development, operational efficiency and data-driven decision making.

To excel in the digital age, manufacturers must maximize customer centricity. One way of doing so would be collecting insights from customers through digital technologies such as predictive analytics, real-time visibility and sensor data, which can allow manufacturers to develop and build upon innovative solutions to enhance customer relationships.

NTT DATA Business Solutions, a strategic consulting company specializing in SAP solutions, can help drive innovation for manufacturers looking to improve on their SAP solutions and technologies to streamline business operations. The consulting company offers a range of services from advisory and implementation to managed services and more. NTT DATA Business Solutions continuously improves SAP solutions and technology to make them work for companies – and for their people.

To help manufacturers get a better understanding of customers and their needs, NTT DATA Business Solutions can support manufacturing organizations connect with engineering, manufacturing and customer experience to help them manage everything from their SG&A costs to supply chains and inventory to customer relationships.

To get there, NTT DATA Business Solutions helps manufacturers standardize the way data flows through their organization knowing that it’s used by different work groups who all use that data in very different ways depending on their business function. These projects can be complex but if the overall flow of information and processes are standardized, then it is much easier to create a consistent customer experience. That’s why it’s so important for manufacturers to have a single connected system. Beyond serving the customer better, it will also help improve the flow of information between the customer, production and engineering. This in turn improves runtimes and delivers a better understanding of costs, all of which contributes to better profit margins.

In addition to simplifying operations and better responding to customer demand, manufacturers are also applying AI-powered analytics to data to improve efficiency, product quality and the safety of employees. For companies that take full advantage of new digital opportunities, it means more competitive business models, enhanced networking with partners, improved manufacturing operations and deeper customer relationships.