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NJM Insurance Builds Data Pipelines 10x Faster to Analyze Marketing Impact

CData Sync accelerates NJM’s integration build time, yielding faster data insights at a lower cost.

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NJM Insurance is a regional property and casualty insurance company. For personal customers, it offers auto, homeowners, renters, condo, and umbrella insurance. For commercial businesses, it offers workers’ compensation, commercial auto, commercial package, businessowner and commercial umbrella policies.

The NJM marketing team needed to analyze ad campaign performance across more than 10 platforms to understand the impact and related customer lifetime value of each campaign. Aggregating this data presented numerous challenges, chiefly the time and application API knowledge needed to build data pipelines into NJM’s data lakehouse. Facing a potential 9-to-12-month project timeline, NJM’s data team turned to CData Sync, which offered a solution not only to marketing analysis but also to a reorientation of how the business thought about data and analysis.

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