Vue.ai – Transforming Retail Shopping Experiences with AI

⇨ In the post-pandemic era, retailers are exploring innovative ways to engage customers and enhance online shopping experiences.

⇨ The Vue.ai Orchestration Platform, powered by AI, allows organizations to plug all apps and CMS/PIMs into a single source.

⇨ Specifically for the eCommerce and Consumer Retail industry, Vue.ai's algorithms process product and shopper data, enhance shopper experiences, streamline stable processes, and refine evolving strategies.

Companies investing in AI are rethinking their competitive strategies, recognizing the long-term benefits of processing data on a large scale, automating feedback, enhancing customer experiences, and accelerating process improvements. The focus is shifting towards integrating AI throughout the business, rather than in isolated parts, to become AI-native.

The retail sector too is rapidly embracing technology, with 80% of employees expecting their companies to implement AI by 2027. In the post-pandemic era, retailers are exploring innovative ways to engage customers and enhance online shopping experiences. Today’s shoppers expect more from eCommerce, including personalized interactions and seamless experiences across various channels. The retail industry is adapting to these evolving customer needs, moving from a product-focused approach to a customer-centric one that prioritizes engaging experiences, achievable through technology.

In recent years, online shopping experiences have become as crucial as offline ones. Personalization is now a key element of eCommerce strategies, contributing significantly to revenue. As businesses invest more in tools that synergize customer and product data, their returns grow substantially.

Vue.ai – One platform. One Data 360 layer. 

The Vue.ai Orchestration Platform allows organizations to plug all apps and CMS/PIMs into a single source and is powered by AI. The platform has the following components:

Data 360: Industry specific data models that build, clean, structured data that powers all applications.

Workflow Automation: Handle large volumes of documents, automate workflows for greater STPs.

Digital Experience Management: Enrich, visualize and segment customer and transaction data to build real-time customer 360 profiles.

Prediction and Optimization: use industry-specific data signals and domain expertise to build prescriptive and predictive analytics models.

Specifically for the eCommerce and Consumer Retail industry, Vue.ai’s algorithms process product and shopper data, enhance shopper experiences, streamline stable processes, and refine evolving strategies. The platform provides Product tagging, Content moderation, Automated on-model imagery, Excess inventory management, Personalized eCommerce & marketing journeys, Virtual dressing rooms, Pricing optimization, and Inventory demand prediction & forecasting. The platform has the following hubs:

Inventory and Content Management (Data Hub): Retail specific product data models build clean, structured data to power a retailer’s website.

Intelligent Retail Automation (Automation Hub): Automates processes like creation of on-model imagery and image quality assessments to save costs and improve time to market.

Customer Experience Management (Customer Hub): Enrich, visualize, and segment customer and transaction data to build 1:1 personalized experience in real-time.

AI-based optimization strategies (Optimization Hub): Uses retail-specific data signals and domain expertise to understand existing inventory sales and forecast demand better.

At Vue.ai, the underlying concept for their personalization engines is recognizing the uniqueness of each shopper, rejecting the idea of an “average” consumer. Vue.ai enhances and personalizes the shopping experience for each shopper, acknowledging the distinctiveness of every buyer’s journey. The platform ensures consistent, personalized engagement for each shopper, optimizing their journey for better engagement and higher conversion rates and utilizes both product and customer intelligence to tailor experiences for each individual shopper. This ranges from presenting personalized product selections to visualizing these choices, all driven by AI to boost engagement. Retailers gain from improved product discovery, wider catalog coverage, increased conversions, and higher order values.

Vue.ai’s platform revolutionizes retail shopping experiences with its AI-driven personalization and virtual dressing room solutions. Central to its effectiveness are features like Product Intelligence, which enhances product data to create detailed shopper profiles; 1:1 Personalization, offering unique profiles tailored to individual shopper preferences; and Dynamic Personalization, adapting in real-time to each shopper’s actions. Additionally, Vue.ai boosts sustainable and intelligent inventory management with two key innovations: AI-Powered Product Photos for Customer Demand Testing, which uses AI for cost-effective, high-quality product imaging, especially beneficial for products in the testing phase; and Catalog Insights with AI Tagging, employing Natural Language Processing and image recognition to generate rich product data, offering retailers deep insights for strategic planning and staying ahead in dynamic market trends.