Maximizing Success in 2025 Through Sales Performance Management

SAP organizations are under more pressure than ever to deliver financial results. Yet many organizations feel that they are understaffed and falling behind the competition. SAPinsider’s recent AI & Automation in Finance benchmark research report found that just 18% of companies feel that they are ahead of their competitors in terms of using advanced solutions to bolster their financial performance.

To help companies better prepare for the future, the sales performance experts at Argano highlighted practical steps companies can take to improve their performance in 2025.

Let Data Guide Your Decisions

Data is the key underpinning of any successful strategy. Leading organizations use the information at their fingertips to generate insights that help steer their businesses to more successful outcomes. Companies should track KPIs and other sales metrics to get an idea of what is working, what can be improved, and potential new targets for improved revenue.

Rely on AI and Automation

With more and more productivity expected out of sales teams, AI and automation are no longer just nice to have, they are essential tools. Companies can use AI and automation to streamline manual workflows, which not only frees up team members to spend time on other important tasks but also reduces the chances of having inaccurate or incomplete data.

Like any tool, AI and automation require time to perfect, so companies should allow their sales teams to practice with solutions that are powered by AI and automation, letting them hone their skills so they can enhance their productivity.

Improve Compensation Models

Many companies are learning that standard compensation models are becoming outdated. Argano wrote that these models “often focus solely on immediate results and short-term gains, are becoming increasingly outdated. These models fail to account for the dynamic nature of modern markets and the shifting preferences of customers, leaving sales teams ill-prepared to adapt and grow sustainably.”

Many leading organizations are turning to sales performance management solutions to find out more about dynamic compensation models that adapt to shifting market forces to leave sales teams in a position to be successful.

Map Out Your Territory

Another area where using sales performance management tools can be helpful is in territory design. All too often, organizations struggle with territories that overlap or are not assigned property. Ensuring that teams are able to maximize opportunities, balance workloads, and focus on the right areas can be a huge boost for efficiency and overall performance.

Ensure Forecast Accuracy

While nearly all companies have a sales forecasting tool at this point, some may still struggle with a lack of accuracy. Organizations that either have outdated models or inaccurate data risk having their business led astray, resulting in too much inventory or price increases.

Organizations should find solutions that leverage the latest innovations, such as machine learning and predictive analytics. This allows users to be better prepared for any fluctuations in the market so they can react and take advantage of them.

What This Means for SAPinsiders

Rely on advanced capabilities – With workloads constantly increasing but teams staying relatively similar sizes, sales teams need to rely on advanced capabilities like automation and AI. This frees up time and reduces the opportunity for errors or inaccurate data.

Prepare for a data-driven future – Companies that want to stay ahead of their competition need to leverage advanced forecasting tools. This will help them to adopt the right strategies and better prepare for fluctuations in the market.

Get a holistic view of sales operations – Organizations will be unable to implement changes if they do not understand what they are changing. Finding a tool like a sales performance management solution can help companies catch potential mistakes, optimize resources, and plan for a for intelligent future.