5 reasons customers switch from Fivetran to Precog

When it comes to ETL/ELT solutions, businesses need more than just basic API connections—they need a platform that delivers comprehensive, reliable, and scalable data integration. While Fivetran has been a major player in the space, many customers are making the switch to Precog for a smarter, more flexible, and cost-effective solution.

Here are five reasons why companies are moving from Fivetran to Precog:

1. Predictable, Transparent Pricing

One of the most common pain points with Fivetran is its unpredictable and often expensive pricing model. Fivetran charges based on monthly active rows (MAR), which means your costs can fluctuate significantly based on data volume. If your data usage grows unexpectedly, so do your costs—making budgeting a challenge.

Precog offers simple and transparent pricing. With Precog, you don’t have to worry about surprise overages or scaling costs as your business grows. Our straightforward pricing structure ensures you know exactly what you’re paying for, making it easier to plan and control your data integration budget.

2. More Connectors, Available Now

Fivetran supports a limited set of pre-built connectors, which means that if you need data from an API they don’t support, you’re out of luck—or stuck waiting for them to build it.

Precog provides access to thousands of connectors, covering virtually any API, SaaS tool, or database. Whether it’s a universal application or a niche data source, Precog can connect to it automatically—without the long wait times or development bottlenecks.

3. AI-Powered Connector Creation on Demand

One of the biggest game-changers in data integration is AI-driven automation, and Precog is the leading solution in this capability.

If a connector doesn’t already exist, Precog can automatically generate one using AI—on demand. You don’t have to wait weeks or months for a developer team to build it, submit a feature request, or hire a team of data engineers to build it yourself.

This level of automation is unmatched in the ETL/ELT space, allowing businesses to move faster and connect to any data source effortlessly.

4. Native Kafka Destination Support

If your business relies on real-time streaming and event-driven architectures, Kafka support is essential—yet Fivetran lacks built-in Kafka destination support. This forces businesses to use additional middleware, increasing complexity and cost.

Precog natively supports Kafka as a destination, making it easy to stream data directly into your real-time pipelines. Whether you’re working with event-driven applications, microservices, or big data architectures, Precog seamlessly integrates with Kafka to keep your data flowing efficiently.

5. More Complete Integrations—No “Lite” Connectors

One of the biggest frustrations with Fivetran is the existence of “lite” connectors—which offer only partial data extraction, limited functionality, or lack critical endpoints. These incomplete integrations often mean that customers don’t get the full dataset they need, forcing them to build additional workarounds.

Precog eliminates this problem by providing full, robust integrations for every connector. We don’t cut corners—each connector automatically discovers and integrates all available data endpoints, including custom fields and undocumented APIs, ensuring you get the most complete and accurate data possible.

Why Businesses Choose Precog

At the end of the day, businesses need a data integration platform that is flexible, cost-effective, and capable of handling any data source—without limitations or hidden costs. Precog delivers on all fronts, offering:

✔️ Predictable, transparent pricing
✔️ Thousands of pre-built connectors
✔️ AI-powered connector creation
✔️ Native Kafka destination support
✔️ Fully complete, robust integrations

If you’re looking for a faster, more flexible, and more powerful alternative to Fivetran, Precog is the answer.

Want to see the difference for yourself?

Book a demo today and experience the future of data integration!