The Three Ss of Cloud Market Dominance
Meet the Experts
Key Takeaways
⇨ Though it is currently booming, the cloud market will eventually mature.
⇨ Long-term success needs a strategy that should be in place right now.
⇨ Solutions, scale and speed are the three Ss that will help players achieve long-term success.
There is no doubt that cloud infrastructure will redefine how organizations build their technology capabilities and how they innovate. This has emerged as a consistent theme in our research and conversations with the SAPinsider community. Our research reports like Future of Business Intelligence, Analytics in The Cloud, Modernizing Logistics and Inventory Tracking, and Supply Chain Planning in The Cloud all highlight the increasing adoption of cloud-based offerings. As the market expands, so does the revenue generated by the key players. The market will keep seeing this rapid expansion for the next decade. But then, I expect it to mature and slow down. However, there is an opportunity for the key players to build new markets and categories, leveraging their expertise between now and then. But what are the essential ingredients to build dominance in the cloud market? This article discusses the three Ss of building cloud market dominance.
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