A deep dive on SAP’s Customer Evolution Program
What is CRM today? Well the good news is, if you’re asking that, you probably care about customer relationships… Let’s start at the beginning. When Customer Relationship Management tools were first launched in the 80s they were, in essence, a digital contacts list. Today, new cloud CRM technology lets you do so much more. Now, you can speak to your customers where they are and how they want to hear from you. It offers real-time customer insights and data analysis allowing you to deliver hyper-personalized experiences that are rewarding (aside) not intrusive. That real-time analysis is vital because, as we all know, there is so much data to understand these days. SO much. You see, CRM today helps your people as well as your customers. Automated processes empower your teams to achieve more with less effort, so they spend their time doing what they do best. And this works across different parts of your business, reducing silos and making sure things run smoothly. Back when CRM was launched… you could just about make mobile phone calls, now you can run a business using mobile CRM on the supercomputer in your pocket and deliver to your customers on theirs.
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