SAP CRM and Customer Experience Solutions
Intelligent CX and CRM technologies powered by 50 years of industry expertise
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
Featured Solutions
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E-commerce
The SAP Commerce Cloud solution is a purpose-built digital commerce foundation trusted by thousands of organizations globally to help grow profitable revenue with differentiated commerce experiences. Learn more!
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SAP Service Cloud
The SAP Service Cloud solution revolutionizes customer service management by creating meaningful connections throughout the customer journey. See how you can accelerate issue resolution while delivering on your brand promise and securing future growth. Get insights
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Marketing
Happy customers are loyal customers. Our SAP Emarsys Customer Engagement platform can help marketers deliver personalized, real-time engagements at scale that increase retention and loyalty. See how!
Featured Content
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Analyzing the Economic Benefits of Using AI-Powered SAP CX Solutions Natively Connected to SAP ERP
ESG analyzed the economic benefits organizations realize when implementing SAP CX solutions integrated with SAP ERP systems. The study validates the enhanced customer experiences, cost reductions, productivity improvements, streamlined operations, and ROI from these connected solutions..
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SAP Commerce Cloud Market Report with Trust Radius
The right e-Commerce solution is essential for companies conducting their business online. Learn why SAP Commerce Cloud is a TrustRadius award winning solution that outperforms other e-Commerce platforms´overall satisfaction, feature quality and scalability.
Multimedia Center
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SAP CX AI Toolkit: Smarter Selling with Business AI (+Demo)
SAP's cutting-edge AI tools revolutionize sales team efficiency and customer engagement
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SAP Sofa Talk: The new SAP Sales Cloud and SAP Service Cloud
What is exciting about the new SAP Sales Cloud and SAP Service Cloud and how are the cloud-native solutions transforming the CRM space? Hear how microservices , embedded and great UX improve sales and service processes. And how do the solutions work together with SAP BTP?
Articles / Case Studies / Videos
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SAP Self-Service Accelerator for Utilities with SEW
See how customer self service can be supported by SAP and SEW for your utilities customers. Read More
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Beiersdorf Customer Story
Beiersdorf: Reaching out to worldwide markets through the rapid rollout of online shops.
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The Omnichannel Difference
Determine if and how omnichannel strategies are effectively deepening customer relationships to drive business growth.
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Shaping the Future of CX: A Deep Dive into SAP’s Sales and Service Cloud Offerings
Liz Miller and Nitin Badjatia discuss SAP’s latest CX Sales Cloud and Service Cloud solutions. They explore the fusion of SAP’s Intelligent CX with a long-lasting CX strategy, catering to contemporary demands while laying the groundwork for companies to uphold their brand promises in the future. Read More
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Integrated Customer Engagement
By quickly deploying integrated, personalized cross-channel campaigns at scale without the need for custom development, you can reach customers fast and accelerate time to value.
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How IT Leaders can Serve as Change Agents
Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalization, and build your tech stack for customer experience.
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Unlocking the Potential of Customer Service Excellence to Drive Growth
A thought leadership report developed by The Economist, sponsored by SAP, to depict how customer service drives business growth when it’s with 3 key levers; customer centricity, scalable and adaptable customer service, and AI usage.
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SAP Service Cloud and SAP S/4HANA -Deliver Outstanding Customer Service
See how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers.
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How to Increase Service Efficiency with Artificial Intelligence
Artificial intelligence (AI) is revolutionizing customer service and this helps you offer faster, more personal, and more efficient customer service. With AI, you can increase customer service productivity, cut costs, and increase customer satisfaction. How can you maximize the impact of AI for your business?
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Revolutionizing Customer Service: Five Trends Innovative Tech Leaders Need To Know
Explore the five key trends that every technology leader needs to know in order to successfully position customer service as a central pillar of intelligent customer experience.
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Leveraging Technology for Transformational Growth
Learn how commerce leaders are maximizing operational efficiency while minimizing risk in this Economist Impact report sponsored by SAP.
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Growing a Profitable B2B Digital e-Commerce Business
Companies are using SAP Commerce Cloud to delight customers with consumer-grade buying experiences for complex B2B purchases.
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Top B2B Commerce Insights for Tech Innovators
“Shed light on top trends from commerce experts that can help pave the way towards a profitable, sustainable, and resilient future.”
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Integrating SAP S/4 HANA with SAP CX Solutions
In today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty. SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of…
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Stadtwerke Bielefeld: Transforming service experiences for utilities customers
Service agents at Stadtwerke Bielefeld GmbH play an increasingly important role in advising and assisting customers. To help teams efficiently handle growing numbers of inquiries, the utilities company decided to replace multiple customer relationship management systems with a single unified solution based on the SAP Customer Experience portfolio. Membership Required You must be a member…
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SAP Service Cloud and SAP S/4HANA -Deliver outstanding customer service
See how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers Download the Document
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SAP CX AI Toolkit: Smarter Selling with Business AI (+Demo)
SAP’s cutting-edge AI tools revolutionize sales team efficiency and customer engagement
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SAP CX: How leaders can harness customer data to improve customer experience
Learn about the key factors organisations should consider when it comes to managing and distributing your customer data across your business, so you can create consistent, seamless experiences across every channel, at every step of the customer journey. Learn the key factors today.
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Abbott Improves Its Commercial Processes by Leveraging SAP CX Solutions
Abbott is a leading, multinational health sciences company that creates diagnostics, medical devices, nutrition and branded generic pharmaceuticals. The company’s main goal was to streamline their sales systems and optimize results for their sales teams in Argentina, Chile, Colombia, Bolivia, and Peru. Since each of these countries had their own process, the objective was to…
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Intelligent Contracting with Icertis and SAP CX
This whitepaper describes how the Icertis Integration for SAP CX transform sales experiences.
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Accelerate your journey to SAP Customer Experience
Moving your CRM system to the cloud is crucial. It enables you to generate valuable insights throughout the value chain, facilitating the seamless integration of real-time business data and signals. This integration is instrumental in enhancing customer loyalty, boosting customer retention, and driving revenue growth. By attending the engagement, you will receive the following results…