Enhance Your CRM-to-BW Reporting with Marketing Attributes

Enhance Your CRM-to-BW Reporting with Marketing Attributes

Reading time: 10 mins

Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that...

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