SAP S/4HANA Meets Smarter Selling: Zilliant CPQ Now Available on SAP Store

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  • Joe Perez

    Senior Manager, Content Products & Senior Editor

Key Takeaways

⇨ Zilliant's AI-powered Configure Price Quote (CPQ) solution is now available on the SAP Store, enhancing accessibility for ERP customers and streamlining complex sales processes.

⇨ The integration of Zilliant CPQ with SAP systems provides real-time pricing and customer-specific terms, reducing reliance on traditional, error-prone methods and enabling quicker quote approvals.

⇨ Zilliant's close partnership with SAP and its dedication to pricing science position it as a competitive player in the rapidly growing CPQ market, offering solutions that cater to the needs of SAP customers.

Pricing optimization leader Zilliant has expanded access to its AI-powered Configure Price Quote (CPQ) solution through the SAP Store, providing ERP customers with a new way to streamline complex sales processes. The Austin-based company’s CPQ product now joins a marketplace of over 2,300 SAP-validated solutions, making advanced pricing capabilities accessible to more SAP users than ever.

Zilliant CPQ connects with SAP S/4HANA, SAP Variant Configuration, SAP ERP, SAP Solutions Sales Configuration, and SAP Sales Cloud to give sales teams real-time pricing, customer-specific terms, and product configuration guidance. The integration uses existing SAP product data and configuration rules, creating what the company calls a “single source of pricing truth.”

“At Zilliant we’re on a mission to help businesses manage the entire pricing lifecycle, because almost every team touches pricing and the entire business cares about it,” said Pascal Yammine, CEO of Zilliant. “To that end, we’re not only focused on optimizing pricing strategy, but ensuring the profit-focused execution of those prices. Our partnership with SAP and being one of the few quoting solutions selected for the SAP store, affirms our commitment to making pricing more connected, precise, and business-critical than ever.”

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Addressing the Limits of Traditional CPQ

Traditional CPQ systems often need extensive customization, resulting in slow setup, high upkeep costs, and limited adaptability when business conditions change. These legacy systems typically operate with static pricing rules and approval workflows that cannot respond dynamically to market fluctuations or customer-specific factors. Sales teams might fall back on manual, error-prone methods like spreadsheets, email approvals, or offline negotiations.

Zilliant’s AI-powered platform addresses critical gaps in traditional CPQ deployments. Rather than relying solely on manual price updates, Zilliant CPQ uses pricing science and real-time data from integrated systems to provide up-to-date guidance during the quoting process.

SAP Store Availability Expands Access

By listing Zilliant CPQ on the SAP Store, the company has simplified the discovery, trial, and procurement process for SAP customers. The SAP Store listing shows that the application meets SAP’s certification standards, including secure integration and compatibility with SAP S/4HANA. For IT and procurement teams, this eases due diligence, as the solution has already passed SAP’s technical and security evaluations.

The SAP Store marketplace also offers standardized pricing, licensing terms, and support documentation, which simplifies the procurement process compared to traditional enterprise software purchasing. Additionally, Zilliant’s involvement in the SAP PartnerEdge program shows that Zilliant is dedicated to working with SAP to maintain ongoing compatibility.

What This Means for SAPinsiders

Sales teams will shift from being price enforcers to becoming pricing strategy optimizers. The rise of AI-powered pricing technologies can cause a change in sales operations, from spending time validating quotes against pricing policies to analyzing pricing performance and improving strategies. Quote approval processes become more streamlined as the system proactively finds optimal pricing ranges rather than catching deviations after they occur. This shift may result in quicker deal turnarounds and more consistent enforcement of pricing rules.

Integrated CPQ speeds up sales cycles and safeguards margins. For SAP S/4HANA customers, Zilliant CPQ’s native integration helps sales teams create complex, accurate quotes in minutes instead of days. This faster process can potentially boost revenue, especially in industries where quick responses provide a competitive edge. Better margin protection comes from automatically applying customer-specific pricing rules and real-time cost updates from SAP ERP.

CPQ market growth broadens options for SAP technology leaders. The CPQ segment is expanding quickly, with both ERP-native and independent vendors competing for enterprise adoption. While Zilliant is not the only vendor in this space, it distinguishes itself through its close partnership with SAP and its strong focus on pricing science. SAP customers can now evaluate competitive offerings based on criteria such as integration depth, the ability to manage complex product configurations without extensive custom coding, and data science capabilities.

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