SAP Recognizes DataXstream OMS+ for CX and AI Innovation

DataXstream, a dedicated technology solution provider focused on order management and point-of-sale, was recently recognized by SAP for two significant achievements that underscore its commitment to enhancing customer experiences and driving business performance.

OMS+ gets SAP Customer Experience Endorsed App Status

The first recognition was for DataXstream’s flagship OMS+ solution, officially joining the SAP Customer Experience (SAP CX) solution area of endorsed apps.

Already recognized for several years as an SAP-endorsed app available on the SAP Store, this specific inclusion within the CX category highlights OMS+’s pivotal role in helping businesses elevate customer interactions and streamline complex sales processes.

According to Darryl Gray, Global Vice President, Software Partner Solution Monetization & Success at SAP, “Ecosystem innovations are essential to SAP’s vision and delivery of the intelligent enterprise for SAP customers.”

Recognizing DataXstream’s contributions, he added, “Partners like DataXstream help us deliver integrated innovations that solve real-world business challenges while providing tangible customer value.”

SAP Endorsed Apps represent a premium tier within SAP’s partner ecosystem. These solutions undergo rigorous testing, additional security checks, and benchmark measurements to ensure they seamlessly extend SAP capabilities, solving critical business challenges while enhancing performance and scalability.

OMS+ is designed to optimize the SAP environment. It empowers businesses by directly enabling real-time, cross-channel order management within the SAP ERP framework. This integration gives sales and customer service teams the tools they need to execute complex orders with exceptional accuracy and speed, directly impacting the quality of the customer experience.

“DataXstream is proud to have offered OMS+ as an SAP-endorsed app for several years,” stated Tim Yates, CEO of DataXstream. “This recognition reinforces our commitment to improving how companies process sales, manage orders, and deliver exceptional customer experiences.”

Crowned for AI Cloud Application

Adding to the momentum, DataXstream has also been honored with a prestigious 2025 SAP Pinnacle Award in the SAP Business AI – Partner Innovation – AI Cloud Application category. The award recognizes DataXstream’s outstanding contributions as a partner leveraging AI to deliver significant impact within the SAP ecosystem.

Christian Klein, CEO of SAP SE, emphasized the importance of such partnerships: “Our premier partner recognition program, the SAP Pinnacle Awards, reflects the outstanding performance and commitment of our partners.”

DataXstream was also recognized as a finalist in the Partner Application—Industries category, further highlighting its broad expertise. The SAP Pinnacle Awards are presented annually to top partners who excel in developing their SAP partnerships and helping customers achieve success. Winners are selected based on SAP recommendations, crucial customer feedback, and key performance indicators.

“Being named an SAP Pinnacle Award winner for AI Cloud Application highlights the real business impact our team is delivering,” Yates said, elaborating on the innovative AI solutions developed by DataXstream engineers and delivered by its execution teams.

He added, “This recognition reflects the strength of our collaboration with SAP and our joint ability to help organizations optimize operations, improve decision-making, and unlock new value through intelligent technologies.”

Synergy for Success

SAP’s recognition of DataXstream as a partner represents a synergy between the latter’s deep understanding of customer experience needs and its forward-thinking application of innovative technologies like AI.

As an SAP PartnerEdge Build partner, DataXstream continues to deliver future-ready solutions like OMS+, empowering SAP customers to unify sales channels, enhance operational efficiency, and drive revenue growth through superior customer engagement. These recent recognitions from SAP reaffirm DataXstream’s position as a leader in providing advanced, value-driven solutions within the SAP ecosystem.

What This Means for SAPinsiders

OMS+ is tailored for SAP users with complex sales & POS needs. DataXstream’s OMS+ is specifically designed for organizations in manufacturing, wholesale distribution, or industrial components that use SAP to manage complex B2B sales, intricate pricing, configurable products, and potentially physical point-of-sale (POS) or counter sales operations. Its status as an SAP Customer Experience Endorsed App underscores its tight integration and ability to streamline these demanding order management and POS processes directly within the core SAP system.

AI is increasingly vital for SAP users. Market trends show AI adoption is rapidly becoming essential for SAP users seeking to automate processes, gain insights, and personalize experiences. For SAP users, DataXstream’s 2025 SAP Pinnacle Award win for AI Cloud Application signifies access to innovative, intelligent technologies designed to optimize operations and potentially enhance solutions like OMS+ with future AI-driven features.

OMS+ solves common POS challenges for SAP businesses. Beyond general order management, OMS+ provides tangible benefits at the physical POS for businesses running SAP. For example, during a POS transaction, users can instantly access and apply customer-specific pricing, contracts, and product catalogs directly from SAP.