Boosting Sales and Customer Service with AI and Dataxstream OMS+

Distributors today face numerous challenges, from supply chain disruptions and labor shortages to increasing customer demands for faster, more accurate order fulfillment. These hurdles necessitate a shift towards more innovative, technology-driven solutions that enhance operational efficiency and customer engagement.

SAPinsider research shows that as AI adoption expands, its impact on business efficiency and competitiveness will grow. This also holds for distribution business sales processes. Harnessing the power of AI in this business provides transformative value, enabling organizations to:

• Streamline operations
• Reduce manual work
• Improve decision-making
• Enhance data accuracy
• Automate routine tasks

Together, these factors support sales teams in delivering better customer experience, driving higher revenue and operational efficiency.

Realizing AI’s Potential in Sales

Gold-level SAP-endorsed app partners like DataXstream are helping sales teams achieve this goal. In January, the company announced the fourth release of its award-winning OMS+ platform. This update, which is now available, significantly enhances B2B sales and order management by integrating cutting-edge AI and Intelligent Automation into SAP S/4 HANA On-Premises and SAP S/4 HANA Private Cloud environments.

Accelerating Order Processing and Enhancing Sales Efficiency

The OMS+ platform allows sales teams to spend more time focusing on customers and less on administrative tasks by embedding DataXstream’s OMS+ IA Intelligent Automation technology within the platform. This enables businesses to process orders from emails, PDFs, and Excel files with minimal human intervention. It also eliminates the need for additional add-ons and significantly reduces manual data entry, expediting the quote and order creation process.

The latest release introduces an AI-powered assistant designed to support sales and customer service representatives by swiftly retrieving customer and order details. This automation minimizes manual searches and enables teams to dedicate more time to high-value customer interactions, driving better sales outcomes.

Rapid Implementation and Smarter Data Processing

OMS+ simplifies software deployment, reducing implementation complexity and accelerating the time to value. With a more streamlined installation process, organizations can swiftly integrate the platform into their existing workflows and begin reaping the benefits almost immediately.

Large Language Model (LLM) integration is now a standard feature in OMS+, allowing businesses to process unstructured data—such as emails and PDFs—faster and more accurately. This enhancement optimizes workflows, ensuring complex sales and order processes are handled efficiently without extensive manual intervention.

A common challenge in sales is the discrepancy between how customers describe products and how they are cataloged in databases. Traditional systems demand exact matches, causing delays in large orders. OMS+ resolves this issue through Automated Material Matching, which leverages AI to identify and validate materials in SAP by recognizing logged data attributes. This ensures accuracy, reduces search time, and enhances order efficiency.

With an updated user-friendly interface, OMS+ offers intuitive navigation for a frictionless user experience. Enhanced UI prioritizes inclusivity, making the platform accessible and efficient for all users.

What This Means for SAP Insiders

AI and automation enhance efficiency. AI can optimize sales processes by automating quote and order management, analyzing customer behavior, and providing real-time insights. However, to fully realize its potential, businesses must overcome the challenges associated with data quality, integration complexities, and change management. Platforms like OMS+ help reduce these hurdles by reducing manual data entry, accelerating order processing, and enabling sales teams to focus on customer engagement.

Organizations must focus on seamless integration for faster ROI. OMS+ is purpose built for SAP which eliminates integration to SAP. Additionally, The OMS+ platform can be integrated with additional tools, such as pricing or shipping tools, to offer a seamless experience for the user. It is essential for organizations that want a better return on their investments. To increase their ROI, businesses can also actively involve stakeholders in live demonstrations showcasing AI-powered automation, predictive analytics, and workflow optimizations.

AI improves sales processes by bringing greater accuracy. AI-driven material matching and LLM capabilities, like the ones provided by Dataxstream, improve data consistency, order precision, and operational efficiency. In fact, the most impactful AI-driven sales transformation occurs when Generative AI, Enterprise AI, and Applied AI work together. Generative AI enhances content creation and communication, Enterprise AI leverages deep data analysis for strategic insights, and Applied AI optimizes operational processes for efficiency and accuracy.