SAPinsider Expert Exchange – Season 1 Supply Chain Management
Sponsored by SAP Customer Experience
In this edition of the SAPinsider Expert Echange – Supply Chain Management we highlight two perspectives shaping today’s supply chain landscape: the strategic lens of Reveal’s Martin Rowan and the operational experience of Blue Diamond Growers’ Steve Bergfeld. Across both conversations, a consistent message emerges: supply chains are more complex, more visible, and more essential than ever. As organizations confront ongoing volatility, the ability to elevate data quality, strengthen collaboration, and unlock SAP’s full capabilities is becoming central to achieving resilience and competitive advantage.
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Episode 1 – The Status of the Supply Chain and SAP
Martin Rowan emphasizes that global supply chain disruptions have pushed supply chain management into the spotlight, yet most organizations still use a fraction of SAP’s potential. He argues that agility—powered by trustworthy data, accurate execution, and cross-functional alignment—is now the real differentiator. Rather than relying on new technologies as quick fixes, Rowan encourages companies to master existing SAP capabilities and strengthen organizational processes to better navigate volatility and accelerate transformation.
Episode 2 – Business Networks as the New Supply Chain Backbone
Steve Bergfeld shares how Blue Diamond Growers reshaped its supply chain into a connected, multi-enterprise network using SAP S/4HANA and SAP Business Network. Facing major disruptions during COVID, the company prioritized real-time visibility, stronger supplier collaboration, and more integrated planning. These capabilities have enabled faster decision-making, improved customer responsiveness, and greater resilience across their global operations. Bergfeld underscores that clean data, clear processes, and strong partner engagement are essential to sustaining supply chain performance.
Stay tuned for more SCM-focused episodes on the way!
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