How Harrods Uses SAP Improve Customer Experience
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Key Takeaways
⇨ Data science initiatives drive their business.
⇨ The right insights, analytics, and visibility empower them to greater revenue
⇨ Analytics initiatives help them understand how customers interact with the brand
Harrods consolidated relevant data from vendors and others into its backend to build a web app that lets shoppers personalize merchandise on their shopping journey from browsing to home delivery.
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