SAP Announces AI Copilot Joule for SAP Sales Cloud

SAP has announced that its AI copilot Joule is now available in SAP Sales Cloud through the SAP Early Adopter Care program. The offering is designed to enhance the productivity and effectiveness of sales representatives by streamlining routine tasks and offering intelligent insights.

Joule was announced in September 2023 and was initially integrated only with SAP SuccessFactors and SAP Start. Since then, Joule has become available in SAP S/4HANA Cloud Public Edition and SAP S/4HANA Cloud Private Edition, and other products including SAP Build, SAP Build Code, and SAP Integration Suite.

This is all part of SAP’s long-term strategy of embedding business AI across their solutions in order to provide benefits that will attract customers that have been reluctant in embracing the cloud. It laid out some of the benefits that it hopes Joule will be able to provide in the context of SAP Sales Cloud.

Boosting Productivity with AI

Joule automates routine administrative work by updating appointments and adding notes from customer interactions, freeing up sales reps to focus on selling. It also accesses business data across SAP systems, such as SAP S/4HANA Cloud, to deliver real-time insights, helping reps prepare for meetings and enhance customer engagement.

Deal Management

Sales reps can instruct Joule to update leads, opportunities, or quotes, ensuring real-time forecast accuracy without manual effort. This seamless integration boosts efficiency, allowing sales teams to concentrate on building relationships and closing deals.

Insights from Across SAP Landscapes

Embedded within SAP, Joule can access other SAP systems like SAP S/4HANA Cloud to help sales to provide sales representatives with insights that may be beneficial to them in a client meeting or other important scenarios.

Early Adoption Benefits

SAP wants users to take the plunge and join its Early Adopter Care Program. To access new features embedded into Joule as well as dedicated SAP support. It also offers users the chance to give SAP feedback on how to improve or change some of the features within the AI copilot. Users have until March 31, 2025, to register for this program.

What This Means for SAPinsiders

SAP is going all in on AI. AI strategy has played a key role across the company, as that almost 20% of all deals of its recent deals have included premium AI use cases. SAP CEO Christian Klein has also pointed out that SAP’s AI investments are already helping drive revenue. Additionally, more than 150,000 SAP users utilized AI features in a given week in 2024, as the company rolled out over 100 AI use cases that year. That number will only continue to increase, as Joule is now integrated with more than 80 percent of the most-used tasks across SAP solutions.

Embrace the cloud to ensure access to innovative tools. SAPinsiders must be prepared for a cloud-based future if they want to continue using SAP solutions. Cloud revenue now makes up an increasing share of SAP revenue, climbing up to 50% in 2024. While not all organizations have moved their SAP workloads to the cloud, SAP’s ongoing improvements and functionalities are centered here. Failing to prepare for this shift, whether it involves moving to a different ERP provider or a third-party support service, could result in significant cost and complexity. Embracing solutions like SAP Sales Cloud now will give users an advantage when further improvements are released in the future.

Pair humans with AI for best results. As SAP’s Dan Wellers wrote, “In the age of AI, everyone will need creativity and critical thinking skills because those are the things only a human can bring to the table.” SAP specifically points out that this iteration of Joule is “designed to help sales reps,” not replace them. By reducing manual tasks, updating deal information, and pulling in actionable insights from elsewhere in the SAP landscape, Joule can supercharge the way sales reps can work.