Organik Kimya Teams Up With FourKites to Enhance Customer Satisfaction While Reducing Supply Chain Delays and Costs

Supply chain visibility platform provider and SAP solution build partner FourKites® recently announced it has been chosen by chemical manufacturer Organik Kimya to provide supply chain visibility for its global shipments.

FourKites equips business leaders with comprehensive visibility into transportation, yards, warehouses, stores and beyond. Tracking more than 3.2 million shipments daily across road, rail, ocean, air, parcel and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and machine learning to help companies digitize their end-to-end supply chains. More than 1,600 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — are FourKites customers and are evolving into more agile, efficient and sustainable supply chains.

This collaboration marks a significant step forward for Organik Kimya’s mission to optimize its logistics and transportation processes, enhancing its capabilities to gain a real-time, end-to-end view of the supply chain. By focusing on this improvement, the company aims to boost operational efficiency, reduce costs, and better manage delays, which will ultimately enhance customer service.

Recent SAPinsider research shows a continuing focus on mitigating the rising complexities and risks within supply chains, with 53% of companies noting that increasing complexities and risks is the top driver of supply chain transformation projects. In the recent research report, Building Resilient and Agile Supply Chains via Data, Analytics and Automation, companies also recognized the significance of AI/ML in supply chain operations, with 43% of respondents highlighting its increasing prominence on the corporate agenda. External pressures also influence the need to enhance data, analytics, and automation capabilities. Evolving customer expectations and demand (37%) and the pressure to run more sustainable supply chains (36%) indicate a growing societal and environmental consciousness among supply chain leaders.

FourKites’ solution is already providing Organik Kimya’s teams with more accurate ETAs (estimated time of arrivals) of its shipments and orders. Additionally, they can see risks before they impact deliveries at every point along the company’s global supply chain.  As a result, they are making more agile and data-driven decisions.

“After evaluating various visibility solutions, FourKites stood out due to its advanced data analytics, dynamic and predictive ETAs, as well as its proven track record serving other chemical companies,” explains Eren Ozturk, Senior Foreign Trade Manager at Organik Kimya.

Turkey-based Organik Kimya is a global leader in chemical production with a focus on polymer emulsions and specialty chemicals. The company will track 15,000 global inbound and outbound shipments from its factories in Rotterdam and Istanbul via ocean, road and rail with FourKites.

“We’re delighted that Organik Kimya is already seeing a marked improvement in efficiency and transparency of their shipping processes,” says Marc Boileau, Managing Director of FourKites EMEA and APAC. “Real-time shipment insights will empower Organik Kimya to proactively mitigate potential delays, deliver exceptional customer service, and continually optimise its operational workflows using data from the FourKites platform.”

Organik Kimya’s collaboration with FourKites aligns with its broader initiatives on digitalization and sustainability. This includes the company’s goal of creating a more efficient and sustainable supply chain.

“In addition to significant improvements in delivery performance and customer satisfaction, we are now able to track and measure our carbon emissions more Precisely,” continues Eren. “The built-in sustainability features of FourKites’ platform help us monitor and reduce our carbon footprint, supporting our environmental goals and helping us contribute to our customers’ decarbonization plans.”

What this means for SAPinsiders

Participate in SAPinsider research. SAPinsider will be publishing a research report in December on AI in the Supply Chain that will explore the key drivers causing companies to adopt AI in supply chain, the primary strategies companies are deploying to operationalize AI in supply chain, the critical underlying capabilities that must be in place in order for AI to deliver durable outcomes, and the leading technology tools and providers companies are using to embed AI into supply chain processes and systems. Take the survey today and let your voice be heard!

Solve for supply chain visibility and boost responsiveness. Improved visibility provides real-time access to data across suppliers, production sites, and distribution networks, allowing companies to monitor supply chain performance closely. This enables faster, data-driven decision-making, where teams can proactively respond to potential disruptions, such as delays or inventory shortages, instead of reacting after the fact​. Also, with better visibility, companies gain a clearer view of demand signals and inventory levels, leading to more accurate forecasting. This enables better alignment of supply with demand, reducing stockouts, overstocks, and waste.

Look for advanced analytics and predictive capabilities from visibility platform. Many visibility platforms now offer AI-powered analytics that predict potential risks, inventory needs, and demand fluctuations. Predictive insights can enable proactive management and provide competitive advantages by preemptively addressing potential disruptions​. Platforms with robust reporting tools and customizable dashboards allow stakeholders to monitor metrics tailored to their needs, enhancing decision-making and operational efficiency.