Integrating SAP S/4 HANA with SAP CX Solutions

⇨ In today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty.

⇨ The technology that lies between operational data, back-end systems, and the ultimate point-of-experience for end user systems has to be customized and supportive of business needs.

⇨ SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of need.

In today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty. To achieve these goals, back-end systems must be designed to align with the unique needs of a company’s front-end systems that deliver the customer experience.

Similarly, the technology that lies between operational data, back-end systems, and the ultimate point-of-experience for end user systems has to be customized and supportive of business needs, while minimizing costs and optimizing processes for both customers and employees. When these intermediate technologies are disjointed and expensive, companies cannot ensure timely delivery of customer expectations.

SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of need. Companies can focus on driving value from these SAP systems, leading to higher operational efficiency, enhanced decision-making, and customer satisfaction.

Benefits of the Integration

The integration of SAP Customer Experience solutions like SAP Commerce Cloud, SAP Sales Cloud, or SAP Service Cloud with SAP S/4 HANA transforms business processes and drives growth through providing the deliverables in an efficient manner.

Redundancies and overlapping processes can be avoided by streamlining operations as integration provides greater visibility across different operations and functions. Workflows are accelerated and informed decision making is enabled through SAP S/4 HANA’s real-time data processing capabilities.

Integration of SAP CX solutions and SAP S/4 HANA helps by providing a holistic picture of the business as insights from different functions can be consolidated, leading to identifying the causal relationships between actions and outcomes. This can be used to formulate strategies and take corrective action wherever required.

Accurate inventory management is possible by integrating supply chain data from SAP S/4 HANA into SAP CX, leading to avoiding stock-outs.

Integrated systems help companies target their omnichannel marketing campaigns and promotions more effectively to reach the right audience at the correct time, as they will have a well-rounded understanding of their customers in areas such as willingness to pay, product preferences, and previous purchase records.

Through Joule, SAP’s generative AI assistant, actionable insights can be obtained from both SAP CX solutions and SAP S/4 HANA to make informed decisions and help in strategic planning. The power of AI enables employees and customers to receive detailed answers to their questions within a very short time.

In a recent SAPinsider webinar, Boston Scientific explained the success of their one platform – multiple applications system created through the integration of ERP and SAP CX solutions to gain competitive advantages. Companies interested in leveraging the benefits of SAP Customer Experience solutions can request a demo and take the first step towards building an intelligent enterprise.