Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System
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Key Takeaways
⇨ To improve accuracy and efficiency in these areas, Hershey decided to transition from an outdated TPM system to a modern, cloud-based solution which aimed to enhance data reliability, pricing, and promotional strategies, and to better position Hershey in a competitive retail market.
⇨ Hershey chose PwC for its extensive experience in both TPM and SAP implementations, ensuring a smooth and effective upgrade process.
⇨ PwC, Hershey, and SAP collaborated to develop a Trade Promotion Management (TPM) system that efficiently manages large volumes of data and maintains high user adoption rates.
Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey’s competitive edge in the retail market. This upgrade was crucial for various operational aspects such as product pricing, volume forecasting, supply chain planning, dispute resolution, and payment processing. Hershey collaborated with PwC, leveraging its extensive experience in TPM and SAP implementations, to manage this complex transition effectively. This partnership was crucial for ensuring data accuracy, operational efficiency, and informed decision-making in Hershey’s ongoing adaptation to the evolving retail environment.
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