Dirk Häußermann to Lead SAP Germany as CEO Starting January 2026
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Key Takeaways
Dirk Häußermann has been appointed as the new Managing Director of SAP Germany, effective January 1, 2026, succeeding Sven Mulder, who is leaving at his own request.
Häußermann's extensive experience in the German market and leadership roles across Europe positions him to drive growth and align SAP Germany with the company's AI-first strategy.
The leadership change at SAP Germany represents a commitment to strong local leadership, innovation adoption, and enhancing customer engagement and partner collaboration.
In a significant leadership change for its German business, SAP has announced Dirk Häußermann will take over as Managing Director of SAP Deutschland SE & Co. KG effective January 1, 2026. In this role, Häußermann will oversee the company’s operations in Germany, one of SAP’s most crucial markets, succeeding current Managing Director Sven Mulder. Mulder is leaving the company at his own request at the end of the year, according to SAP.
Häußermann rejoined SAP in April 2024, holding several leadership positions across the Middle and Eastern Europe (MEE) region, most recently leading the Business Suite business there. Prior to this, he served as Co-CEO at Atoss Software.
Between 2017 and 2021 he headed SAP’s Platform and Technologies organization in Central and Eastern Europe, leading core technology and platform topics in the region.
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Previously, he has served as Managing Director for Germany, Austria, and Switzerland at Informatica, where his leadership established him in the data and integration software space.
Alex Kläger, President of SAP Central and Eastern Europe said, “I am delighted to have Dirk Häußermann, a highly experienced and customer-focused leader who has supported our company, our customers, and our employees for many years, at the helm of SAP Germany. His profound understanding of the German market and his excellent leadership skills make him the perfect person to further develop this important market unit.”
Recent Leadership Refresh and Executive Changes at SAP
SAP Germany has been in the middle of a leadership refresh that is reshaping SAP globally. Mulder’s departure closes a chapter that saw SAP Germany steer customers through major S/4HANA and cloud transitions.
Häußermann’s appointment is expected to leverage his deep German market knowledge and proven track record in both business suite and technology, positioning him to drive the next phase of SAP Germany’s growth, while also aligning the German market unit more closely with the group’s AI-first, suite first strategy.
SAP’s executive ranks have seen significant changes in recent years, reflecting a broader leadership reset. Several longtime executives, including CTO Juergen Müller, have departed, while new leaders such as Sebastian Steinhaeuser, Chief People Officer Gina Vargiu-Breuer, and head of Product Engineering Muhammad Alam joined the board to strengthen strategic execution across cloud, customer success, and product engineering.
What This Means for SAPinsiders
Strategic continuity in a key market. Germany remains SAP’s second largest market after the U.S., generating significant revenue and employing thousands of professionals. The appointment underscores SAP’s commitment to strong local leadership and continued market focus amid ongoing global transformation.
Reinforced focus on innovation adoption. Häußermann’s deep operational experience and regional insight is expected to accelerate adoption of SAP’s latest innovations in Germany, including AI-driven tools, business process intelligence, and cloud solutions, helping customers leverage SAP technology more effectively.
Strengthened customer engagement and partner collaboration. With his track record of customer-centric leadership, Häußermann is likely to prioritize closer engagement with key German enterprises and local partners, reinforcing SAP Germany’s reputation as a trusted advisor and enabling smoother execution of strategic initiatives.
