True Frictionless Retail Begins With Digital ERP
Key Takeaways
⇨ Embrace Omnichannel Technology: Retailers need advanced ERP systems like SAP S/4HANA to succeed in the omnichannel retail landscape, ensuring seamless integration across all business channels.
⇨ Outdated Systems Pose Risks: Legacy ERP systems are inadequate for modern retail demands, leading to inefficiencies and missed market opportunities, as highlighted by Kim MacIntosh from attune Consulting.
⇨ Holistic Business Transformation: Implementing next-generation ERP solutions such as SAP S/4HANA not only streamlines operations and enhances customer satisfaction but also supports long-term business growth and adaptability.
Retailers need to meet customers where they are but, to do so successfully, they need underlying technology to hold different systems together behind the scenes. A solid end-to-end digital structure is necessary for retailers to thrive. Although fashion and lifestyle brands already use technology in the form of traditional ERP, such tools often don’t integrate every aspect of a retailer’s business. When brands receive orders through multiple channels, for instance, it can overwhelm their systems and cause delays or errors — both of which can lead to dissatisfied customers who may not return. Legacy ERP systems also require a lot of manual intervention to counter the lack of inventory transparency. On the other hand, digital ERP tools such as SAP S/4HANA for Fashion and Vertical Business are different. These tools show all inventory in real time, and they integrate
all data, from warehouses and distribution centers to stores and e-commerce. This allows retailers to serve their customers at any given moment, across all channels, with the right information, the right products, in the right locations and at the right price. SAP S/4HANA, MacIntosh said, enables business growth for the long term. “If you’re a brand looking to grow and/or expand to new markets, geographies and new business models, you need a backend capable of supporting this type of growth,” MacIntosh said. “ERP is at the core of an enterprise’s value creation, business continuity and innovation.” “SAP S/4HANA provides a stable core while allowing fashion companies the flexibility to adapt to new challenges and opportunities, helping them
pursue new business priorities, cope with the impact of the pandemic and respond to economic and consumer dynamics,” MacIntosh said.
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