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Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

SAP Master Data

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SAP Master Data – Foundation of Data Analytics

Nobody notices a home’s foundation. A good home foundation will not make its presence known, whereas a poor foundation will manifest itself in continued problems – in cracks in walls, uneven floors, doors that won’t shut, gaps in windows, and so on!

Master data is very much like the home foundation. Nobody notices master data when it is good. When it is poor, it shows up in every business process – painfully! Every employee, customer, and vendor feel the pain of not having company-wide, reliable, well-maintained, easily updated, secure and compliant master data.

SAP Master Data – Foundation of Data Analytics

Nobody notices a home’s foundation. A good home foundation will not make its presence known, whereas a poor foundation will manifest itself in continued problems – in cracks in walls, uneven floors, doors that won’t shut, gaps in windows, and so on!

Master data is very much like the home foundation. Nobody notices master data when it is good. When it is poor, it shows up in every business process – painfully! Every employee, customer, and vendor feel the pain of not having company-wide, reliable, well-maintained, easily updated, secure and compliant master data.

In an era where data analytics drives the revenue bus for all companies, a reliable single source of truth of company data is mandatory. Without this foundational truth, all analytics are garbage-in, garbage-out leading to sub-standard decisions and immense amount of frustration.

There are several huge advantages in having reliable and comprehensive master data in all the relevant domains – vendor, customer, materials/products, employee, etc.

  1. Efficient business processes
  2. Reduced time to market
  3. Faster and better data analytics
  4. Better compliance
  5. Reduced workload

Yet, SAP master data has become a highly challenging asset to maintain for many reasons – a SAP+third-party applications model, legacy applications, global footprint, compliance constraints, and finally, the increasing multi-cloud, hybrid deployment models.

Once upon a time, SAP was a monolith in many companies, and it was possible to maintain one-source for master data. However, with the proliferation of solutions around SAP, master data is strewn across the company within SAP and non-SAP systems. With complex business processes and supply chains that cut across internal and even vendor, partner or customer systems, master data becomes very difficult to maintain and govern. Vendors such as Laidon solve this with a low-code, prebuilt master data governance solution on the cloud. SimpleMDG’s streamlined user interface retrieves real-time ERP master data and initiates maintenance requests for all CRUD (Create, Read, Update and Delete) processes.

Companies with legacy systems also struggle to migrate their old master data to new systems – the complexity, the costs and the business risks pose difficult hurdles.

Some significant problems in today’s master data involve duplication – lack of proper tools to validate and prevent duplications, lack of well-defined, unique ids and disparate systems make it very easy to generate duplications. Vendors such as Winshuttle enable automation to solve duplication challenges.

Compliance and security are additional complexities today with cloud-based data stores, especially with compliance requirements on who can access personal customer data, where it can be stored and how it should be archived. Governance is the key as this article outlines.

SAP’s own MDM solution with its governance module also continues to provide robust functionality.

 

19 results
Pruftechnik: Reengineering Master Data with Process RunnerOct 22, 2025  —  Pruftechnik enhanced its migration to SAP S/4HANA by utilizing insightsoftware's Process Runner for automating data management and reengineering master data, significantly improving agility and efficiency across 40 processes and 300,000 records.
3 minute read
Building Efficient and Accurate SAP Workflows Through GUI ScriptingNov 5, 2025  —  Manual SAP processes lead to repetitive tasks, bottlenecks, and error-prone data entry. This leads to challenges around inefficiency and productivity losses at many organizations. Automation through GUI Scripting helps streamline those repetitive tasks. Whether you're just getting started with automation or ready to tackle your most challenging processes, this webinar will provide strategic insights into SAP automation and discuss practical techniques for transforming SAP workflows. Watch this session to learn how GUI scripting: - Automates even the most complex SAP processes - Streamline repetitive tasks to boost productivity - Reduces manual data entry errors.
1 minute read
No-Code Bridge to Snowflake
HANEYA® Cuts Master Data Effort, Time and Cost in HALFJun 10, 2025  —  HANEYA provides compelling value by automating master data inconsistencies between ECC and S/4HANA and making the data business-ready. It enables faster, more accurate transformation of critical data objects such as Business Partners, Materials, and G/L accounts, reducing overall effort and accelerating implementation timelines by up to 60%.
1 minute read
Fashion and Apparel Brand Implements iDMX for Streamlined Supplier and Condition Master Data ManagementApr 4, 2025  —  A leading Fashion and Apparel brand implemented the iDMX solution to automate supplier onboarding and improve condition master data management, significantly reducing errors, speeding up onboarding, ensuring compliance, and enhancing supplier engagement.
2 minute read
Libelle MasterDataServiceSuiteApr 4, 2025  —  Simplify and automate SAP® master data management. Easy operation from a central cockpit. Well-maintained master data is the basis for business decisions and digital processes. However, the consistency and quality of your data can suffer due to time-consuming creation and maintenance. A no-go in times of digitalization and GDPR. To maintain a high quality of […]
1 minute read
Master Data Life Cycle and its importance for companiesApr 4, 2025  —  The master data lifecycle parallels human life stages, comprising creation, validation, productive use, maintenance, evaluation, and eventual archiving, emphasizing the importance of careful management to preserve data quality and value for organizations.
2 minute read
Automate SAP Material Master Data Creation with Automate Studio | Short TutorialSep 16, 2024  —  This video tutorial teaches users how to automate material master data creation in SAP using Automate Studio through a simple three-step process of recording, mapping, and running scripts, enhancing data governance and efficiency.
1 minute read
Master Data Management: An OverviewAug 8, 2024  —  Master Data Management (MDM) is a critical process that helps businesses maintain consistent and high-quality data across various domains such as customer, product, and location information. As businesses increasingly rely on multiple applications and systems like ERP and CRM, the risk of data duplication and inconsistency grows, making it challenging to access accurate and timely information. MDM addresses these challenges by providing a unified approach to managing key data, ensuring all departments use the same information. Effective MDM requires not only technology but also changes to business processes and strong governance practices. The benefits of MDM include improved data quality, reduced errors, enhanced security, and optimized business operations. Tools like SimpleMDG offer streamlined solutions for managing master data, allowing businesses to leverage data for strategic decision-making and operational efficiency.
7 minute read
The Roles and Responsibilities of Master Data Management TeamAug 7, 2024  —  Imagine your business as a finely tuned orchestra, with each department playing its part in perfect harmony. But what keeps this symphony in sync? That’s where the master data management team (MDM team) comes in. They are the unsung heroes ensuring that everyone is playing from the same sheet of music. Let’s take a closer look at the key roles within this vital team and understand how they keep your business running smoothly.
4 minute read
Unlocking the Power of Customer Master Data ManagementAug 7, 2024  —  This comprehensive guide explores the intricacies of Customer Master Data Management, its critical importance, and how enterprises can implement it to achieve operational excellence and sustained growth. 
3 minute read