SAP Hybris

What Is SAP Hybris?

Hybris was a German company founded in 1997 that focused on omnichannel e-commerce solutions. In 2013, SAP acquired Hybris and replaced the name with SAP Hybris (also referred to as SAP Commerce Cloud). The SAP Hybris portfolio included several offerings: commerce, marketing, sales, service, and billing. In 2018, SAP Hybris and its portfolio were changed to SAP Customer Experience (CX) to better reflect the move toward business/brand CX.

What Is SAP Hybris?

How Companies Utilized SAP Hybris

A majority of companies using SAP Hybris were retailers that wanted access to both business-to-business and business-to-consumer commerce reach. What made SAP Hybris an attractive solution was its customization and scalability capabilities. Companies could customize the solution to best suit their business models. Regardless of size, companies could scale the solution and expand their omnichannel offerings as their business grew. Because SAP Hybris was part of the SAP family of solutions, it integrated seamlessly with other SAP applications that could support a company’s operational needs.

Key Considerations for SAPinsiders

The Disruptive Dynamics of Customer Engagement. In this article, learn how companies created individualized customer experiences with SAP Hybris. In today’s marketplace, it’s customer experience that differentiates a company from its competitors. According to the article, “Above all, SAP Hybris lets you run an agile, consumer-centric business. In this case, agility is not some fancy business metaphor: It’s real. The digital economy is driven as much by changing customer expectations and demands as it is by products or services. You cannot just get something right once and then sit back. You need a business model that evolves and keeps customers’ attention by continually getting things right in new ways.”
Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation. In this case study, National Vision shares the outcome of its holistic implementation of SAP Hybris commerce and SAP Hybris marketing modules. According to Hillary Bliss, Director of CRM & Marketing Analytics, data is critical to the success of every organization, and National Vision is no different. On the marketing side, accuracy is key to ensuring that campaigns are deliverable and accurately personalized. “A huge portion of our effort was dedicated to ensuring the data loaded into the cloud platforms was accurate; further work was done to define and establish data transfer protocols to ensure that data in the cloud and source systems was kept clean, which application should overwrite the other when there is a disagreement, etc.,” she said.

Live from SAPinsider Studio: Customer Engagement in the Cloud, Part 1

Volker Hildebrand, SAP Global VP, CEC, and Jeff Kaplan, Managing Director, THINKstrategies, join SAPinsider at the 2017 CEC event in Orlando, Florida, to discuss the importance for companies to meet the evolving expectations of their customers, and how transitioning to a digital business helps to accomplish this goal. This is Part 1 of a two-part...…
- SAP HANA
- Premium
Callaway Golf Finds the Green with SAP HANA

Reading time: 7 mins

Callaway Golf, a pioneer and innovator of golfing gear, found it was spending more time waiting for reports than on the green. Its legacy system was sluggish, with key planning reports taking up to 32 hours to complete, and user productivity was significantly lowered as a result. IT leaders knew it was time for a…
- SAP Business Intelligence
BI 2017, HANA 2017, and Basis & SAP Administration 2017: Keynote Recap

Reading time: 5 mins

To kick off BI 2017, HANA 2017, and Basis & SAP Administration 2017, SAP’s Mike Flannagan delivered an insightful keynote talk, followed by a deep dive into some emerging technologies with Chris Dinkel and Jag Bandla of Deloitte Consulting LLP. In his keynote, Mike Flannagan, Senior Vice President of Analytics, spoke on why he chose…
- SAP Digital Transformation
A Look Into Tackling Digital Transformation with SAP’s Yvette Cameron and Mark Brandau

Reading time: 11 mins

HR 2017 Keynote Recap: SAP’s Yvette Cameron and Mark Brandau Offer Guidance for the Road to Digital Transformation In his opening remarks at HR 2017, Rizal Ahmed, chief content officer at Wellesley Information Services, told the audience about his experience with his 16-year-old daughter who is just learning to drive. His daughter got in the…
- SAP CIO
How Digitally Native Solutions Will Change Daily Work

Reading time: 3 mins

Digitization is changing every aspect of daily life, delivering unprecedented convenience and flexibility to consumers of all types. As users grow more and more accustomed to intuitive digital apps, they are beginning to expect the same ease of use from the apps they use for work as well. But simply converting legacy applications into mobile…
- SAP CMS
Accelerate Your Digital-First Strategy with Content Management Solutions

Reading time: 3 mins

The digitization of business is gaining momentum, and it’s only going to grow more prevalent. To prepare for this change, many organizations are reinventing their business processes by integrating digital principles into their content management strategies. In this article, discover the five principles that best enable a digital strategy and how you can adopt SAP…
- SAP HANA Enterprise Cloud
Demystifying SAP HANA Cloud Platform

Reading time: 6 mins

SAP HANA promises to revolutionize enterprise IT, and for many organizations, SAP HANA Cloud Platform is an ideal way to realize this promise. This platform-as-a-service (PaaS) solution enables organizations to agilely build and integrate applications, rapidly innovate, and develop a successful strategy for digital transformations. Discover six real-world examples of how organizations are already leveraging…
A Proactive Approach to Customer Satisfaction

Reading time: 8 mins

Sometimes it can seem as if a company’s relationship with its technology vendor centers around one thing: the sale. At SAP, the customer relationship extends far beyond the sale — SAP is committed to ensuring its customers are successful with its technology. Toward this end, SAP established the Chief Customer Office with a mandate to…
- SAP API Management
Building a Digital Business with APIs

Reading time: 9 mins

Digital enterprises enjoy a variety of advantages, including sophisticated customer experiences and seamless supplier collaboration. Fortunately, any organization can realize these benefits — all you need are effective applications that enable digital interactions. These digital interactions are made possible by open application programming interfaces (APIs), which are the building blocks of innovative applications in the…
- SAP Cloud Migration
Navigating the Digital Journey with SAP and the Cloud

Reading time: 5 mins

The age of digital business is here to stay, and most organizations recognize the importance of digitizing their operations. For many businesses, a key step in a digital transformation is a move to the cloud, and a reliable, proven cloud infrastructure for your mission-critical SAP applications is crucial to a successful transition. In this article,…