A Proactive Approach to Customer Satisfaction

A Proactive Approach to Customer Satisfaction

SAP’s Chief Customer Officer Steve Shander Discusses the Company’s Mission to Help Customers Succeed

Reading time: 8 mins

Sometimes it can seem as if a company’s relationship with its technology vendor centers around one thing: the sale. At SAP, the customer relationship extends far beyond the sale — SAP is committed to ensuring its customers are successful with its technology. Toward this end, SAP established the Chief Customer Office with a mandate to help customers get maximum value from their SAP software. In this Q&A, Stephen Shander, SAP’s Chief Customer Officer, explains the mission of the Chief Customer Office and how it helps customers achieve success with SAP technology. 

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