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Digitalization & Value-Added Services Will Define Distribution w/ SAP

SAP’s Global VP of Wholesale Distribution Magnus Meier shared this sentiment and much more with us on today’s episode. He joined Chief Marketing Officer Lindsay Duran for a deep dive into the current state of wholesale distribution, challenges that distributors are facing, and how technology and value-added services are the key to success in 2023.

“We have seen distributors really catching up as it relates to technology. Digitalization has been a key topic across the entire industry. Cloud seems to be the big equalizer, because the software can be staged at really low setup costs. There’s not an innovation tax anymore that companies need to pay.”

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