Consumer Products

Consumer products refer to products purchased by the average consumer for consumption. Some examples of consumer products are food, beverages, clothing, and gasoline. The consumption of consumer products is vital to promoting economic growth, it accounts for about two-thirds of trade in the world economy.

SAP Consumer Products are helping companies to exceed the diverse expectations of consumers, while enabling sustainability and profitability growth. Innovative technologies like loT and AI are helping to revolutionize internal processes while maximizing speed and scalability.

SAP Consumer Products Key Capabilities:

Consumer data and insights. Cloud-based AI powered analytics to gain greater understanding of each shopper.
Sustainable products. Full product transparency of raw materials, treatment, packaging, and delivery through QR codes and other means.
Omnichannel shopping. Seamless omnichannel experiences by investing in e-commerce, data management, marketing, and omnichannel fulfillment solutions.
Supply chain resilience. Modernizing the supply chain through loT sensors, blockchain, integrated data, and real-time analytics.

SAP Consumer Product Technology and Solutions include:

Product innovation. Includes product design for faster time to market, product development and recipe formulation, feedback inspired innovation and product experiences, product safety and compliance, and environmental impact and zero-waste commitments.
Goods manufacturing. Smart manufacturing with industry 4.0 capabilities, full visibility across supply production inventory and demand, reduced environment health and safety risks, predictive asset analytics and preventative maintenance, sustainable manufacturing, and reduced resource consumption.
CPG supply chain. Integrated supply chain planning and execution, smart warehouse and transportation management, open collaborative supplier and logistics networks, end-to-end supply chain transparency with track and trace, and reduced carbon footprint and improved supply chain sustainability.
Marketing, sales, and customer experience. 360-degree customer views and real-time CPG analytics, omnichannel commerce and customer service, intelligent micro-segmentation and seamless customer journeys, marketing performance and spend management, value-added services, and subscription billing management.

Featured SAP Consumer Product Solutions are:

SAP Responsible Design and Production
SAP Logistics Business Network
SAP S/4HANA

Key considerations for SAPinsiders are:

Why Today’s Economy Demands a New Mindset. This article explains how it requires a fundamental shift in mindset to create value through improved experiences successfully. Learn the four common traits exhibited by organizations that have mastered the experience economy.
Breakthru Beverage Uses E-Commerce to Expand Distribution. Read this member insight to see how Breakthru Beverage Group, a North American distributor of wine, sprits, and beer has a core mission is to be the best and most assessable distributor in the industry to work with. They are able to adopt quickly to the changing demand patterns due to the end-to-end SAP Commerce Cloud and SAP Data Cloud solutions.
Evaluating Customer Experience with SAP C/4HANA for Consumer Goods and Retail. Read this insight to see how consumer packaged goods (CPG) companies and retailers are experimenting with new human-centric experiences to better engage their customers, creating high value, faster growth, and better ROI.

- SAP ERP
The New Growth Engine: An F&B Leader’s Guide to SAP Transformation

Reading time: 4 mins

To transform their SAP core into a high-performance growth engine, Food & Beverage and Consumer Packaged Goods companies must adopt a pragmatic approach focused on the human element of change management, with a strong data foundation to leverage AI capabilities for improved decision-making and operational efficiency.
- SAP Cloud
Why Legacy Systems Leave CPG Brands On The Shelf

Reading time: 3 mins

F&B companies face significant challenges in efficiency, security, scalability, agility, and reliability due to outdated legacy ERP systems, which hinder their ability to adapt to market demands and integrate acquisitions, thus highlighting the necessity for a modern SAP environment to achieve competitive agility and reliable data-driven decision-making.
- SAP Enterprise Asset Management
How AmBev Reduced Maintenance Repair Time by 80% with Mobile EAM

Reading time: 3 mins

AmBev, facing significant operational inefficiencies in its maintenance processes due to reliance on paper workflows and delayed data entry, successfully implemented Sigga’s Mobile EAM solution to integrate with SAP PM, resulting in an 80% reduction in mean time to repair, improved asset reliability, and enhanced technician productivity.
- SAP ERP
Baker & Baker Perfects the Recipe for a Unified SAP S/4HANA Future

Reading time: 3 mins

Baker & Baker is consolidating its fragmented IT systems onto a single cloud-based SAP S/4HANA platform, managed by NTT DATA Business Solutions, to enhance decision-making, improve collaboration, and future-proof its operations across 19 locations in Europe.
- SAP Enterprise Asset Management
From Firefighting to Future-Focused: How Sigga Modernized Maintenance for Ingredion

Reading time: 3 mins

Ingredion transformed its reactive maintenance culture into a proactive one by implementing mobile EAM solutions and advanced planning tools from Sigga, significantly improving data capture and scheduling efficiency while driving cultural change across its operations.
- SAP Data and Data Management
Data products 101: how to empower faster, more confident decision-making

As organizations strive to harness data for innovation and growth, developing and managing effective data products has become essential. But where should you begin, and how can you ensure success? In this webinar, we explore the fundamentals of data products and share best practices for driving adoption.
- SAP Finance
The Imperative of Streamlined Invoice Processing for SAP with OpenText

Reading time: 3 mins

LuLu Group International successfully streamlined its inefficient accounts payable processes by implementing OpenText’s automation solutions, achieving a 70% straight-through processing rate for invoices and enhancing supplier relationships through timely and accurate invoice management.
- SAP Accounting
2025 Accounting Forecast: Trends to Expect and Prepare For

Reading time: 5 mins

There are many changes in the accounting guidance world that are taking effect. For example, there are upcoming reporting requirements around ESG, even for private companies. According to Moss Adams, this may mean that companies will need to assess and disclose the environmental impacts of their suppliers, customers, and other stakeholders within their value chains.
- SAP ERP
Grupo Pavisa Partners with Kyndryl to Implement SAP S/4HANA Cloud

Reading time: 2 mins

Grupo Pavisa is partnering with Kyndryl to unify its fragmented IT systems by migrating to SAP S/4HANA Cloud on Google Cloud, integrating AI to enhance operational efficiency, reduce costs, and improve customer relationships.
- SAP ERP
Cirque du Soleil’s Digital Transformation: A Leap into the Cloud with SAP S/4HANA

Reading time: 5 mins

Cirque du Soleil successfully completed a significant digital transformation by migrating to SAP S/4HANA, streamlining their IT operations and reducing custom programs by 83%, while overcoming challenges from the pandemic and rebuilding their team.