The NBA & SAP

⇨ RISE with SAP solution gives the NBA scalability and flexibility for their global financial operations

⇨ Business staff benefits from real-time reporting and real-time cash analysis

⇨ Greater automation saves the entire business valuable time

SAP Client: The National Basketball Association (NBA) is broadcast in 215 countries and 50 languages with 65 million social media followers.

Challenge: Growing the audience for U.S. professional basketball around the world. This has meant improving visibility and control of its financial operations while finding new ways to improve the fan experience for the millions of people who follow the game. At the same time, the NBA wanted to build a workforce and culture that reflects the best of basketball.

Initiative: The NBA created a digital stat site that tells the story of the league from its beginning through the present day.

Solution: The RISE with SAP solution gives the NBA the scalability and flexibility it needs to take global financial operations to the next level. The NBA built a stat site based on SAP HANA Cloud that gives fans unlimited access to the league’s entire statistical database.

Benefits: Today, the NBA’s financial operations are tightly integrated. Business staff benefits from real-time reporting and real-time cash analysis. They can make faster and better-informed financial decisions. And greater automation saves the entire business valuable time. Last season, the NBA stats site had more than 15 million unique users and 65 million page views. Fans spent more than 45 million minutes in one year exploring the interactive site.

Next Steps: SAP SuccessFactors solutions are helping the NBA eliminate bias across the organization’s people lifecycle—providing fair and equitable recruitment and hiring practices.

Client Remarks: Our NBA stats site engages our fans and brings them closer to the game,” notes Charlie Rohlf, AVP, Stats Technology Product Development, NBA. Since the NBA is all about people, the NBA also chose SAP SuccessFactors solutions to help support a diverse workforce and create equality across the organization. The NBA is building on its foundation for innovation and business success by migrating its SAP solutions and other IT resources to Microsoft Azure.

Link: Learn more.