Krombacher Keeps Premium Beer Flowing to Meet Global Demand
Key Takeaways
⇨ Krombacher improved IT efficiency and reduced costs by implementing a Lenovo ThinkAgile VX hyperconverged infrastructure, streamlining system administration and eliminating storage bottlenecks.
⇨ The new HCI solution enabled Krombacher to save 50 TB of storage space through compression and deduplication, providing better redundancy and reliability for mission-critical SAP applications.
⇨ Krombacher achieved seamless scalability and enhanced performance, ensuring continuous availability and supporting future growth with Lenovo’s flexible and cost-efficient infrastructure.
Krombacher aims to ensure that customers around the world can always count on the steady supply of its tasty beers. Managing the annual production of more than 600 million liters of beer and the global demand distribution to wholesalers, retailers, restaurants, hotels, and customers around the globe is a major challenge.
Adding to the logistics complexity are Krombacher’s highly popular marketing campaigns, which can generate massive interest at peak times, such as during top-league football matches, races, and other events.
Jan Spuhler, IT System Administrator at Krombacher Brauerei, says: “The whole company revolves around creating a perfect customer experience. It starts with our traditional art of brewing using natural ingredients and our efforts continue all the way until our product is in the customer’s hand. Driving these complex, integrated business processes cost-efficiently is only possible because of our cutting-edge SAP business systems. If our IT systems went offline, our supply chain would grind to a halt.”
Explore related questions
Krombacher Brauerei is the largest private brewery in Germany and one of the most modern breweries in Europe. Founded in 1803, Krombacher has been family-owned for generations and produces a range of premium beers of the highest quality.
The company is well-known around the world for its premium lager, made using centuries-old brewing craft combined with state-of-the-art technology. The sustainable use of raw materials, such as the naturally soft rock spring water from a local source, is key to Krombacher’s continued success.
At Krombacher, around 1,000 people work together to create high-quality products with a regional identity. The corporate culture is built on trust and quick decision-making, providing employees with freedom, fostering creativity, and empowering innovation.
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