Fashion: A Transformation from Multichannel to Omnichannel

Key Takeaways What you need to know

Integrated IT Core: Carhartt's adoption of SAP S/4HANA for Fashion and Vertical Business unified their wholesale, online, and retail operations into a single, scalable platform, enabling seamless omnichannel processes.
Enhanced Inventory Management: The real-time visibility provided by SAP S/4HANA improved Carhartt's inventory management, reducing costs and optimizing stock allocation.
Process Improvement and Innovation: SAP S/4HANA streamlined Carhartt's processes, enabling faster, higher-quality business execution and supporting long-term growth and innovation.

Case Study: Carhartt used Rizing’s preconfigured solution for SAP S/4HANA Fashion – attune Fashion Suite™ – to accelerate the implementation and migration of their retail business to the new platform.

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Overcoming Challenges With a Modern Digital Core

The company chose SAP S/4HANA for Fashion and Vertical Business to underpin its transformation from multichannel to omnichannel and address business challenges:

Integration: The company was evolving its traditional wholesale business model by integrating online sales and retail stores to increase its direct sales and this required an integrated IT core across the company. They were operating multiple legacy systems which hampered their omni-channel strategy.
Lack of scalability: A multitude of customized and disparate systems couldn’t sustain the company’s growth.
Inventory management: The company faced difficulties managing pools of cross-channel inventory due to lack of visibility.
Process improvement: In addition to the technology, the company realized they needed to change the technology-enabled processes. By using SAP to eliminate those pain points, the company provides a better experience for their associates, suppliers, and customers.

Carhartt’s Business Case for SAP S/4HANA

Rapid Growth

Rapid growth and marketplace disruption meant Carhartt needed a flexible backend with omnichannel capabilities. With S/4HANA, the company now has a single, vertically-integrated platform for wholesale and retail, enabling omnichannel processes and services.

Power Innovation With a Stable Core

Carhartt’s legacy system was fast approaching its end-of-life. S/4HANA provided a future-proof architecture that could accommodate the company’s existing plans and their long-term business goals. They are now able to roll out innovations without impacting the core ERP.

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Digital Capabilities

To face the current market realities, the company needed a platform that provided robust digital capabilities. SAP S/4HANA provided a digital core with the ability to extend and expand as business requirements evolve.

Complete Integration

The company wanted to unify information across operations. S/4HANA provided complete integration with merged data from all departments, functions, and operations.

Customer Point of View

Industry Know-how and Technical Expertise

“From early on, we appreciated Rizing’s ability to create meaningful relationships with the Carhartt project team. Rizing’s technical infrastructure and architecture experience was apparent as they consistently partnered with our infrastructure team to ensure there were no blockers that impacted the business’s momentum.

They took pride in their work and went above and beyond to help us stay on track. We are immensely proud of our collective ability to deliver this project on time, especially given the fact we were entirely remote for the last 4-5 months, which is quite frankly, incredible.”

Jenny Hall
Director of Project Catalyst, Carhartt

The Value of an S/4HANA Digital Core

Single Platform: Merge retail, manufacturing and wholesale data in a single system with tight integration to related systems, such as CRM, PLM, etc

Data Aggregation: Enterprise-wide access to a single source of truth for decision-making in real-time

Extend and Innovate: Flexible, scalable, and agile system supporting current and future needs. Enables starting businesses in shortest possible time

Inventory Management: A fully-connected system providing real-time visibility into inventory to minimize excessive inventory, costs, and write-offs and enable fulfillment options

Merchandising: Provides key processes around merchandising, which can be managed together with wholesale and manufacturing processes for a complete view of products, labels, inventory, and stores

Manufacturing: Manage fashion-specific manufacturing functionality including production control workbench, master orders, marker, feasibility analysis, and collective orders

Omnicommerce Customer Experience: Provides functionality to support in-store, online, mobile commerce, customer order management, omnichannel customer insights, and personalization.

The Outcome

Carhartt used Rizing’s preconfigured solution for SAP S/4HANA Fashion – attune Fashion Suite™ – to accelerate the implementation and migration of their retail business to the new platform. Integration testing and project cutover was all virtual. The next phase of the project includes implementing solutions to support their wholesale and direct-to-consumer eCommerce business.

Carhartt believes further investment in digital technologies is a winning strategy that will also provide a fantastic experience for customers.

Digitized Retail Operations

We successfully established retail operations on S/4HANA for improved merchandise management and digitized store operations with mobile-enabled apps, eliminating manual tasks with automated processes.

Improved Processes

The solution captures, manages, and analyzes data at unprecedented speeds, backed by standardized and integrated processes all captured in one SAP system.

This improves both the speed and quality of business process execution, decreasing overall operational costs.

The solution manages processes with a global ownership view that helps Carhartt increase performance, lower costs, and gain more meaningful business insight.

Simplified IT

The final solution provides a simpler IT landscape and business processes. It helps manage and execute all core processes in a common IT footprint – lowering TCO.

Consolidated Solution for Wholesale and Retail

We implemented a single vertically-integrated platform across Carhartt’s wholesale and retail channels, enabling omni-channel business processes and services.

Real-time Inventory Management

We created a single view of inventory to optimize stock sourcing and allocation which reduces stock-outs, lost sales, and excess inventories.

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