Blogs
Stay up-to-date on the latest SAP news, SAPinsider events, and timely conversations around how customers are using SAP technology to get ahead. Learn what these updates mean for the SAPinsider Community and how they can be applied in the business world.
1332 results
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How Gulf Oil Leveraged SAP-Native OMS+ Portal to Optimize Multi-Region Operations
Reading time: 2 mins
Gulf Oil modernized its customer-facing sales platform across Latin America by implementing DataXstream’s OMS+ Portal, built on SAP S/4HANA, to streamline order-to-cash processes, enhance distributor engagement, and optimize sales through real-time integration.
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Birkenstock Leverages SAP S/4HANA for Fashion and Vertical Business to Transform North American Operations
Reading time: 3 mins
Birkenstock transformed its North American operations by replacing a 16-year-old legacy system with SAP S/4HANA in the US through a phased approach that began with a greenfield implementation in Canada.
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LESER Deploys SAP BNAC Digital Twins to Boost Safety, Compliance, and Efficiency
Reading time: 3 mins
LESER GmbH & Co. KG has implemented SAP Business Network Asset Collaboration and digital twin technology to digitize asset documentation and collaboration, improving data quality, compliance, operational efficiency, and customer collaboration.
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Dirk Häußermann to Lead SAP Germany as CEO Starting January 2026
Reading time: 2 mins
SAP has announced Dirk Häußermann as the new Managing Director of SAP Deutschland SE & Co. KG effective January 1, 2026, succeeding Sven Mulder, to lead operations in Germany, aiming to drive growth through his extensive market knowledge and commitment to innovation.
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SAP Delivers Three Critical Fixes in December Patch Day
Reading time: 2 mins
SAP’s recent Security Patch Day issued 14 security notes, including three rated critical, addressing vulnerabilities in core administrative platforms, highlighting the need for ongoing attention to security in embedded components and integration interfaces.
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Brazilian Companies Report 16% Average ROI from AI — Expect 31% in Two Years, Says SAP
Reading time: 3 mins
A recent SAP and Oxford Economics study reveals that Brazilian companies are investing an average of $14.2 million annually in AI, yielding a 16% ROI and signaling strong confidence in AI's potential, despite lower spending compared to global peers, with expectations for a 36% increase in investment and a projected ROI rise to 31% by…
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New Look Powers Hyper-Personalized Customer Journeys Through SAP Commerce Cloud
Reading time: 2 mins
New Look has successfully migrated to the SAP Commerce Cloud, integrating their existing systems to enhance customer experiences through hyper-personalization and real-time analytics.
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SAP SuccessFactors Expands Global HR Capabilities with G-P Gia Integration
Reading time: 2 mins
Globalization Partners has launched G-P Gia, a global HR agent integrated with SAP SuccessFactors and SAP Joule on the SAP Store, providing real-time compliance insights and streamlined workflows to enhance global HR operations.
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How KAMAX Leverages SAP S/4HANA and SAP EWM to Optimize Logistics and Boost Performance
Reading time: 2 mins
KAMAX, a German automotive supplier, enhanced its supply chain and sustainability by implementing SAP solutions to streamline logistics through real-time data and process automation, demonstrating measurable improvements in efficiency and carbon neutrality goals.
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SecurityBridge to release the first AI-powered security system for SAP users
Reading time: 2 mins
The SecurityBridge AI Companion was announced Friday ahead of an anticipated general release in Q1 2026. Trained on SecurityBridge’s proprietary SAP security knowledge base, the new technology leverages more than a decade’s worth of vulnerability data, threat intelligence, and best practice guidelines.
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