Salling Group Expands Its Market Reach with SAP

Salling Group Expands Its Market Reach with SAP

E-commerce A Major Initiative for Salling Group

Reading time: 6 mins

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As the Nordic’s largest retail group, Salling Group serves 11 million customers per week through its department stores, supermarkets, discount stores, and hypermarkets. Its brand diversity makes Salling Group unique in the region, with SAP playing a central role in the company’s expanding customer base.

The company is the only Danish retailer to have stores outside of Denmark. In addition to its presence in neighboring Germany, Salling Group is also present in Poland. Due to a growing Polish economy and an increase in personal disposable income, extending the company’s market reach into Poland is a strong focus.

Equally important is growing its e-commerce business in all markets, particularly in online food and meal delivery. To successfully extend its footprint across borders and expand its service offerings requires effective and efficient supply chain processes.

Read this article and learn:

• How Salling Group ensured data uniformity across all of its supermarkets using SAP ERP Central Component (SAP ECC) and its function codes.

• What the company did in its warehouse to set replenishment rules to synchronize the inbound and outbound processes most efficiently.

• How the organization collaborated with Redwood to help consolidate all logistics transactions in SAP and enable 24/7 supply chain operations.

• The criticality of uniting the SAP BASIS team with the application team to gain full operational transparency and tackle problem resolution.

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