Understanding Pricing Trends with Flintfox

Companies around the world are facing increased pressure to streamline essential workflows and improve their profit margins. To accomplish this important charge, businesses need to adopt the latest pricing technologies and strategies that they can.

To help organizations understand what trends and technologies they should understand, Flintfox CEO John Moss shared some of his pricing and business predictions and trends that companies should be aware of if they want to be on the cutting edge.

1. The Rise of Sophisticated Pricing Strategies

Companies are beginning to realize that they need most customized pricing strategies as digital commerce becomes the norm. Technologies that capture how willing customers are to pay for specific items, like dynamic and surge pricing, will be critical to maximize profit margins. These have long been used to areas like travel and hospitality, as well as concert tickets more recently.

Companies will likely increase the use of automation, as it will enable them to better react to changes within the marketplace, adjusting to fluctuations in demand or individualizing offers to customers. Moss believes that automation will be key in implementing specific pricing strategies.

“The future isn’t just about implementing strategies; it’s about building ecosystems that foster speed, accuracy, and trust,” said Moss.

2. Supply Chain-Driven Pricing Adjustments

Supply chain struggles and pricing issues go hand in hand. Amid continued struggles with global supply chains, many businesses are opting instead to rely on regional or even local supply chains. This helps reduce the long list of potential issues like geopolitical issues while reducing dependencies and improving responsiveness.

While promising, these changes can also increase supply chain complexity. Therefore, Moss says companies should have pricing strategies that can mitigate these effects. This includes data-driven decision making and advanced tools to manage cost volatility. These tools can help turn challenges into opportunities and protect profits from unexpected changes.

3. Technology as a Competitive Necessity

Moss says that organizations are beginning to see technology not as a competitive advantage but a requirement in order to remain relevant. Automation is revolutionizing industries like manufacturing and distribution, where traditional pricing processes are too slow and complex to keep pace with market demands.

It is likely that organizations which are more open to change will be better able to make quick decisions and improvements, simplifying workflows, optimizing pricing, and generating accurate forecasts. This will help them remain relevant and excel beyond companies still relying on manual and outdated processes.

4. Personalization Drives Customer Loyalty

Amid increasing price pressure from inflation and cost of living increases, customers want pricing that reflects their loyalty, says Moss. Companies must create personalized, customer-centric pricing strategies. This is essential to build trust and establish long-term relationships.

Tailoring offers specifically to customers based on their history and preferences can bolster brand reputation and make customers feel more valued. This, in turn can transform them into customers for life.

5. Agility and Real-Time Responsiveness Become Paramount

Pricing agility is one of the most critical indicators of the success businesses can have in the modern marketplace. Being able to respond instantly to cost fluctuations, demand spikes, and competitive pressures keeps businesses one step ahead of the competition and puts them in a position to be successful.

This is important for virtually any industry. Moss adds that this capability requires more than just technology.

“Organizations need technology and tools to enable agility, but they also need processes within the business that allow employees to be responsive and agile. If there are layers of bureaucracy that slow down decision-making, the best and most advanced technology in the world won’t help,” said Moss.

What This Means for SAPinsiders

Prepare for the unexpected. In 2025, businesses face unprecedented levels of economic and geopolitical turmoil. This can have a significant impact on revenue, so leaders must be prepared. Organizations should find agile solutions like those from Flintfox so they can retail a competitive advantage regardless of the external circumstances.

Customers expect customization. With the rise of AI and other intelligent tools, companies have newfound ways to customize their offerings and purchasing experiences for their customers. This has proven to be an effective tactic to maximize revenue through flexible pricing and retain customers for the long term.

Embrace change to remain on top. Organizations that do not adapt to new technologies and external forces could be in trouble. With new options emerging seemingly every day, standing pat is equivalent to falling behind. Leading organizations search for cutting edge tools and capabilities to bolster their pricing strategies and maximize revenue.